Adrian J Cotterill, Editor-in-Chief
The Digital Place-based Advertising Association (DPAA) announced today that PlayNetwork and Roberts Communications have joined the association’s roster of members.
- PlayNetwork is a global leader in providing exceptional media experiences to more than 250 global businesses including Starbucks, Gap, Nordstrom, Holiday Inn and Steve Madden. PlayNetwork focuses on connecting the voice of brands to consumers across multiple touch points including branded music, in-store messaging, new media and video. A select group of the company’s networks offer third party advertising opportunities; these ad networks run on more than 7,000 screens across 2,500 locations reaching more than four million shoppers and diners each week with coverage in 197 DMAs targeting decision-making Alpha Moms 25-49 with children, Young Adults 18-34, and a Pay Day Loan and Check Cashing Facilities
- Roberts Communications is a global media company that focuses on delivering the avid male sports fan to brands and ad agencies. Roberts’ distribution network delivers the United States, Canada, Mexico, The Caribbean, Central America, South America and Western Europe on multiple advertising platforms, reaching hyper-targeted avid male sports fans throughout their daily life cycle: in their home on the Dish Network, on their mobile phones, in their print publications, at the bars they frequent, the casinos they visit and the racetracks they attend, along with providing live and replay videos to the websites they visit
Susan Danaher, president and CEO, DPAA, told us “We are pleased to welcome PlayNetwork and Roberts Communications to our growing ranks. We look forward to working closely with them on industry issues and to assisting them with their outreach to the advertising community.”