Drawbridge Gets $6.5 Million For Mobile Ad Metrics

Gail Chiasson, North American Editor

Mobile advertising startup Drawbridge has secured $6.5 million in Series A funding from Kleiner Perkins Caufield & Byers and Sequoia Capital.

Drawbridge is trying to bring website-level targeting, tracking and performance metrics to mobile advertising, and, to do so, is developing a cross-device advertising solution. The company was founded by Kamakshi Sivaramakrishnan, CEO, in Nov./10, who was lead scientist at AdMob, which was acquired by Google in 2010.

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