The quality is there, there are some good solid announcements and lots of product launches, but #ScreenmediaExpo in terms of exhibition area is slightly smaller than last year.
I would guess that part of the problem, as also pointed out by Adrian Cotterill recently, is that too many companies partnered on other stands – not only losing their own branding identity in the process, but, in my opinion, putting the future of such trade shows in jeopardy.
Shows such as #ScreenmediaExpo exist because people spend the money to show off their personal brands and meet their own clients. Ask me the brands of some of those who are lost on partnered stands, and I’d be hard pressed to tell you, but they know who they are.
Nevertheless, exhibitors give me a mix of opinions on day one’s traffic Some say that they have lighter traffic than expected, some say that traffic comes in waves of heavy-light-heavy-light – and a few have said that they were busy making contacts and possible deals the entire day.
The exhibition is bright, easy to manoeuvre, and certainly worth seeing. Hopefully, traffic will be as good or better on day two.
(Photo by Maddie Cotterill)