Industry Analysis Reports are like buses at the moment – you wait for one for ages, nothing comes along and then half a dozen come along at the same time. These folks at PQ Media have just pointed me at their “Alternative Out-of-Home Media Forecast 2007-2011″ report.
It’s totally US centric and relatively expensive but all market research reports are by their very nature (limited distribution and small potential market).
PQ Media’s “GET Free Executive Summary” link via email did not seem to work (for me at least) but the folks there kindly sent me the sample Executive Summary which looks interesting.
Try the Exec Summary yourself (you should then get an email with the link) or alternatively live dangerously and go native by clicking here