Adrian J Cotterill, Editor-in-Chief
CU Solutions Group (CUSG) announced this week that through a unique multi-year partnership with Gas Station TV (GSTV), CUSG will market the CUSG membership enhancement program, Invest in America (IIA), exclusively with GSTV in the gas media space.
This partnership provides CUSG with an effective marketing tool to broaden the reach for the products, services and discounts offered through IIA, an affinity program which enables credit unions to promote their own products and services in concert with those offered by collaborative American-based companies such as GM, Sprint, Intuit’s TurboTax and Dell.
“When looking for ways to extend the reach of Invest in America, we found GSTV was the perfect partner,” said David Adams, CEO of CUSG. “The network’s ability to effectively reach consumers both nationally and locally is unparalleled.”
CUSG’s partnership with GSTV to become an exclusive remarketer of the network’s services allows it to offer customised opportunities to its more than 3,000 credit union clients across the country.
CUSG will give its credit union clients the opportunity to purchase airtime on GSTV to run customised campaigns that complement the national CUSG IIA program, plus to promote their key community initiatives like promoting auto and home loans where credit union members get substantial benefits versus traditional banks.
“A great percentage of our credit union clients are hyper-local, meaning that their core target lives three to five miles from the branch. “GSTV’s ability to target messages down to the individual station level gives us the ability to offer our clients the benefit and impact of broadcast marketing, while our clients are able to maintain the community connection upon which so many branches rely,” added Adams
“GSTV, like no other medium, is able to drive consumers to a very specific destination—in this case, their local credit union branch,” said David Leider, CEO, GSTV. “I am confident that, because of this, CUSG and its credit union clients will continue to see GSTV as an indispensible part of their ongoing marketing efforts.”
The CUSG Invest in America campaign on GSTV will kick off this month with content focused on the group’s IIA partnership with GM. The campaign will continue throughout 2012 with content promoting additional IIA partners such as Sprint, Intuit’s Turbo Tax and Dell rotating through the schedule.
In support of the partnership, CUSG will also host a series of training webinars to educate its credit union clients on how to best leverage GSTV’s geo-targeting capabilities for their individual branches. The training sessions will occur monthly through the end of the year.
CU Solutions Group serves the credit union industry nationwide by offering essential solutions in four key areas: marketing, technology, membership enhancements and performance management. It was formed out of the combination of CU Village and HRN Management Group, and is owned by 101 investors made up of leagues, credit unions and credit union system organizations.