Gail Chiasson, North American Editor
New York-based Health Media Network, a fast-growing digital media company in the U.S. with 18 specialty, custom IP-addressable networks delivered at the point-of-care, has partnered exclusively with MSW Research, a global research company providing an innovative range of integrated brand experience measurement systems, to bring advertisers of non-pharmaceutical consumer packaged goods brands exclusive non-pharmaceutical market analysis.
MSW Research, based in Lake Success, N.Y., has developed an Intent-to-Purchase and ROI measurement study exclusively for HMN. Together, HMN and MSW can identify highly-targeted consumers, test custom branded messaging and, for the first time, provide measurable lift and ROI analysis for advertisers of consumer product goods.
Speaking of the partnership with MSW Research and the opportunities it brings to expand HMN’s services to advertisers of the CPG brands market, Louise Nestor, HMN’s marketing manager, says, “Advertisers of non-pharmaceutical brands can reach highly-targeted consumers when they are most receptive to brand communications, in the physician’s waiting room, and now we can provide measurable brand lift analysis and determine ROI. This is a first-of-its-kind marketing innovation in our category.”
“Health Media Network is clearly a leader in patient education and cooperation with all partners, medical facilities and program sponsors,” says Steve Jagger, partner at MSW Research. “The in-the-moment delivery of targeted messages engages patients in a way not possible through any other means. We at MSW look forward to helping HMN prove the effectiveness of its message delivery system”.
Launched in 2007, HMN provides education and health content in physician waiting rooms through a growing platform of 18 specialty health television networks. Using digital technology, it is able to customize content by medical specialty providing physicians with programming tailored to their practice and relevant to their patient-base. HMN currently reaches over 27,000 physicians in medical offices, hospitals and healthcare systems across the U.S.. All HMN programming is reviewed by a medical advisory board and is available at no cost to physicians.