Primeview And @YCDMultimedia Strategic Partnership

Gail Chiasson, North American Editor

Out of New York comes word that YCD Multimedia, a global leading provider of smart digital signage solutions, has developed a partnership with Primeview, a provider of advanced digital displays.

The partnership combines YCD’s expertise in digital media software with Primeview’s display technology products, and will provide corporations and organizations worldwide with the widest choice for digital media solutions, including dynamic and interactive visual environments.

The alliance between YCD and Primeview will benefit customers seeking advanced and highly reliable solutions to enhance branding and customer loyalty, promote business growth, improve service and create unique customer experience and digital environment.

We are told that the flexibility and advanced management capabilities of YCD’s platform and products enable smooth integration with external sources and systems, such as points of sale, CRM and inventory management systems, forming a complete end-to-end solution.

The packaged solutions from YCD and Primeview will enable a wide range of applications, from point-of-sale and kiosks to stand-alone informative displays, including interactive applications that encourage customer participation and promote merchandise in an attractive and entertaining brand experience.

YCD’s software-based products and Primeview’s innovative displays have proven extremely successful in numerous applications, meeting the requirements of a wide range of customers. The partnership will allow corporations and organizations easily to specify order and install integrated hardware and software solutions from two of the industry’s leaders.

“This agreement further enhances YCD/Primeview cooperation and brings a new level of sophisticated displays to various industries,” says Chanan Averbuch, director of business development, Primeview.

“Digital signage is gaining rapid market acceptance, and the partnership with Primeview supports the market’s growing demand,” says Sam Losar, president of YCD USA. “Our strategy has been to ally ourselves with best-of-breed display manufacturers, and this agreement with Primeview moves us further along the road.”

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