Alliance Airport Advertising Wins Phoenix Sky Harbor Int’l Contract

Gail Chiasson, North American Editor

Alliance Airport Advertising will be investing approximately $3 million in new, state-of-the-art advertising equipment at Phoenix Sky Harbor International Airport following its win of the airport’s advertising contract effective Dec. 1/12.

The contract is valid for a seven-year period with a three-year potential extension.

“Phoenix is a dynamic, growing market and we’re confident this relationship will have tremendous benefit to both parties,” says Shauna Forsythe, president & CEO of Alliance.

Alliance Airport Advertising has airport advertising contracts throughout the U.S., including Los Angeles-Burbank, Las Vegas, Portland International, and Salt Lake City. The company’s philosophy of customized sales, a strategic marketing plan to increase local advertising opportunities, the minimum annual dollar guarantee offered to the city and the equipment designs were all part of the decision to work with Alliance.

The contract award includes a minimum guaranteed payment to the city of Phoenix of $3.1 million per year, or a percentage of sales revenue, whichever is greater.

“We have significantly increased the advertising sales in all airports under the Alliance program,” says Forsythe. “We are confident that the same results will be delivered for Sky Harbor.”

The Alliance track record includes turning Las Vegas’ $7 million/year advertising concession into a $15-$17 million/year program. Similar results were experienced in Burbank where revenues more than doubled. Portland and Salt Lake City also experienced increases in advertising revenue under Alliance.

The new, state-of-the-art equipment installation for Phoenix Sky Harbor will take place over the first six months of 2013 and will consist of energy efficient LED backlit signs, a digital network throughout the concourses and in Baggage Claim, product and floor displays, a new interactive Courtesy Phone Center with wayfinding and digital screens, banners and much more. Alliance will also offer specialized sponsorship and branding packages as well as convention & event packages for companies interested in targeting the convention business.

Phoenix Sky Harbor International Airport is located in the heart of the southwestern United States and is one of the 10 busiest airports in the United States. Fifteen airlines provide approximately 100 daily nonstop flights out of Sky Harbor to domestic and international destinations, with connecting service to anywhere in the world.

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