Valerie Leuchs Joins EYE Mall Media

Gail Chiasson, North American Editor

Valerie Leuchs has joined EYE Mall Media’s national sales team as an accounts manager in New York, covering the Mid-Atlantic States, Consumer Electronics, Automotive, Government and Pharmaceuticals.

leuchsValerie joins EYE from Verifone Media, out-of-home media company focused on taxi cab videos and tops.

“Valerie’s addition to our New York sales team adds not only her experience in the out-of-home marketplace, but her background in retail while at Macy’s, making her a seasoned professional who understands the mall media space,” says Carrie Fitzmaurice Daly, vice-president of sales at EYE.

Leuchs has also worked for New World Sales, McGraw-Hill Profession amd Neuberger Berman.

EYE continues to expand its product offerings and its penetration to consumers with a mobile optimized platform called AMPLIFY that allows for direct mobile interaction with shoppers via NFC(‘Tap’), QR(‘Scan’) or SMS(‘Text’), in most of EYE’s 300 malls across the U.S..

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