Groupe Viva Incorporates Sportech

Gail Chiasson, North American Editor

Canadian firm Groupe Viva, Boisbriand, Quebec, is incorporating Sportech, video production firm and a supplier of technical equipment for corporate and public events.

groupe_viva_logoGroupe Viva is a 10-year-old specialist in the design and deployment of in-store digital customer experiences. The addition of Sportech expertise will allow Groupe Viva to equally enhance the customer experience of corporate and public events by incorporating original video, live content and broadcasting solutions.

“We note an increasing interest in offering original content and interactive media in all types of events, be it a new brand or product launch, annual meetings or public sporting or cultural events,” says Pierre Gendron, CEO, Groupe Viva. “Our customers want to enhance their customers experience with interactive and live content.”

The incorporation, which takes effect immediately, will see all business activities being regrouped under the Groupe Viva brand name.

Groupe Viva’s clients include: Sports Experts, L’Aubainerie, Pharmacies Brunet, Monsieur Muffler, Parasuco Jeans, Mont-Tremblant, Chambre des Notaires and the Tourisme Québec.

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