Zoom Helps NABS Celebrate 30th Birthday In Canada
Gail Chiasson, North American Editor
The National Advertising Benevolent Society (NABS) will celebrate its 30th birthday in Canada later this week by holding a very special gathering Sept. 26 at the Four Seasons Hotel in Toronto.
Described as an ‘Enchanted Evening’, the event is a way for the industry to show its appreciation to NABS, says Lynne Clark, the event chair and Microsoft Advertising director of marketing.
Founded in 1983 and entirely supported by the industry, NABS offers assistance to Canadian professionals in the marketing and communications fields facing personal, career and family challenges due to illness, injury, unemployment or financial difficulties. NABS has contributed more than $8 million to thousands of industry colleagues and their families. NABS’s Quebec chapter ‘BEC’ (Bénévolat d‘entraide aux communicateurs) provides services in French and English.
Zoom Media has a long history of partnering with NABS and will support the non-profit organization again this year with a contribution of $5,000. In total, Zoom has now donated over $600,000 in proceeds generated by ad space sales in its Agency Network, making it one of the largest contributors to NABS and BEC.
“We are very proud to support NABS and BEC and we wish the team a heartfelt bravo on celebrating their 30th anniversary,” says François de Gaspé Beaubien, Zoom Media’s chairman and chief coaching officer.
Zoom Media Inc. offers 30,000 billboards and displays in over 4,000 establishments across 30 markets across Canada, including Quebec City, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver and provides third-party media measurement through Nielsen for its ZoomFitTV network. Zoom Media Inc. is a member of COMB and provides audited circulation of its advertising panels which report 99.4 per cent accuracy in its performance, the highest percentage of all OOH companies that are audited by COMB.
Zoom Media is a subsidiary of Zoom Media Group Inc.. Overall, through all of its subsidiaries Zoom Media Group Inc. owns and operates over 80,000 boards and displays across North America and Europe, of which more than 26,000 are digital.