Clear Channel and Neo Advertising, Switzerland’s leading digital out-of-home company, have signed an exclusive agreement for both companies to market each other’s ‘Digital Shopping Media’ products with immediate effect.
We are also told that significant investments into new digital screens will be made by April 2014.
This strategic collaboration will see the the two out-of-home specialists expand their market presence in Switzerland. Together, Clear Channel and Neo Advertising will be able to market 653 screens in 54 shopping centres throughout the country, allowing advertisers to reach 3 million shoppers a week.
Jürg Rötheli, CEO of Clear Channel said “We have set ourselves the goal of offering our existing and prospective customers the widest possible range of digital out-of-home media and continuing to extend our offering. We are therefore very happy to be able to offer our customers additional value through this cooperation with Neo Advertising in order to enable them to maximise their advertising effect. The cooperation also underlines our commitment to the digital future of the out-of-home market in Switzerland.”
The first quarter of 2014 will see Neo Advertising install 50 brand-new interactive 55’’ screens deployed in 12 of the biggest shopping centres.