Boomerang Media Ltd has announced that in the UK it has been appointed as the national media sales contractor and network operator of the RAM Vision digital mall estate, with immediate effect.
The RAM Vision estate comprises both large format ‘Iconic’ and standard sized ‘Walkway’ digital screens in over 50 premium shopping centres throughout the UK including Bluewater Kent, Bullring Birmingham, The Oracle Reading, White Rose Leeds, Trinity Walk Wakefield & The Mall Luton.
Garfield Smith, Chief Executive of Boomerang told us “The addition of the RAM assets to Boomerang’s national shopping centre network is a hugely significant step taking our retail mall estate to over 100 malls and providing an audience footfall of over 25 million every 2 weeks.”.
He added “Adding state of the art large-format digital screens to our portfolio is also genuinely exciting with great creative potential for clients to achieve outstanding impact at the point of retail”.
We understand that the the current RAM Vision sales team will transfer to Boomerang to provide both continuity and great experience of the retail malls sector.