#dse2014 @Elevate_Digital Helps Direct At The Linq

Gail Chiasson, North American Editor

Hopefully, we’ll get a chance to visit The Linq when we’re in Las Vegas for #dse2014 next week.

linq_3The Linq is a new open-air retail, dining, entertainment and hospitality district from Caesars Entertainment, anchored by the soon-to-be-opened High Roller, a 550-foot observation wheel right at the heart of the Strip.

The High Roller is to be the tallest observation wheel in the world, offering 360 degree views of the Las Vegas valley (and supposedly centered by a huge digital screen).

And The Linq is where Chicago-based elevate DIGITAL has deployed at least three interactive touchscreens, using a fully customized interactive platform that connects users to the property and allows them to easily discover dining, entertainment and other property information.

linq_6We are told that elevate Digital’s three screens at The LINQ, which is located between Flamingo hotel and The Quad, are using Adobe CQ for content management.

The Linq is opening in phases. Those that we know are open include: O’Sheas Casino, Starbucks, Koto gift shop, Purple Zebra daiquiri bar, The Haute Doggery hot dog shop and Chayo Cocina.

Other tenants among the 30-to-40 restaurants and shops either now open or coming soon are: Yard House, The Polaroid Museum, Tilted Kilt, Sprinkles Cupcakes and Flour & Barley.

The Linq will also feature Brooklyn Bowl, a music venue that holds a capacity of 2,000-plus concert goers. Brooklyn Bowl will also have eateries, 32 bowling lanes, a section to watch sports during the day, nightly live performances and a nightclub area.

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