Broadsign 2nd Annual Client Summit

Gail Chiasson, North American Editor

Kim Sarubbi, president of Saddle Ranch Productions and the Digital Signage Federation, told BroadSign’s 2nd Annual Summit how she became a new client of BroadSign, the hiccups that she encountered and how it has all worked out successfully.


Kim followed Darren Wercinski, CEO and co-founder, who claimed to be BroadSign’s oldest customer.

Jody Smith

Jody Smith

The afternoon session got underway with a gret talk on developing breakthrough ideas by Robet Richman, culture architect, followed by Jody Smith, BroadSign’s own product manager, talking about the Harvey Media Metrix, how digital can change things with immediacy, and that there are a lot of advertising dollars out there for digital networks and that agencies are increasingly more open to the industry.

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