Author Archive

DOOH-E @DPAAglobal Nominations Open

Wednesday, August 2nd, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week that nominations are now open for the second annual Digital Out of Home Excellence Awards (DOOH-E), powered by Quotient, the leading digital media and promotions technology company that provides a […]

Rockbot Continuous Weather w/ @AccuWeather

Wednesday, August 2nd, 2023

Adrian J Cotterill, Editor-in-Chief

Rockbot now offers AccuWeather NOW, the video streaming product from AccuWeather and the proven leader in weather forecast accuracy, for brick and mortar establishments to keep their patrons up-to-date on all things weather related. As businesses cut the cord for streaming TV service, they turn to Rockbot for relevant content to display in their restaurant […]

L’Oréal to Keynote at #CES2024

Wednesday, August 2nd, 2023

Adrian J Cotterill, Editor-in-Chief

For the first time in CES history, a beauty company will take the keynote stage at #CES2024. L’Oréal CEO, Nicolas Hieronimus, will demonstrate how the company’s ongoing technology transformation ensures that it remains prepared for a future of its business that is at once physical, digital and virtual. No stranger to CES, the iconic beauty […]

Wildstone Launches #DOOH In Spain

Wednesday, August 2nd, 2023

Adrian J Cotterill, Editor-in-Chief

Wildstone has taken a significant step forward in their mission to digitise out-of-home media assets across the European continent with the successful installation of their inaugural, next-generation digital screen in Madrid. Louis Watson, Technical Manager at Wildstone told us “One of the standout features of the screen is its innovative use of Lens on Board […]

Intersection Wins Advertising Contract w/ Metrolink

Wednesday, August 2nd, 2023

Adrian J Cotterill, Editor-in-Chief

Intersection, the leading experience-driven out-of-home media and technology company, this week announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San Diego counties. The contract […]

Beeyond Media Raises USD 10 Million

Friday, July 28th, 2023

Adrian J Cotterill, Editor-in-Chief

Beeyond Media this week announced the close of a $10M Seed round led by Ricardo Uribe of RAU Capital and Beeyond Media board member. We are told that this latest funding will be used to scale the Beeyond business in the United States and Latin America and help Beeyond Media expand their vast connected inventory […]

Kate Scanlan & Jeff Jan @YourOAAA Promotions

Friday, July 28th, 2023

Adrian J Cotterill, Editor-in-Chief

Alongside the appointment of Julie Thompson who joined the Out of Home Advertising Association of America as Executive Vice President and Chief Marketing Officer the organization has announced a couple of promotions. To match OAAA’s capabilities with the growing demands of its members and the expanding marketplace, Jeff Jan has been elevated to Executive Vice […]

Julie Thompson Joins @YourOAAA

Friday, July 28th, 2023

Adrian J Cotterill, Editor-in-Chief

Julie Thompson has joined the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry as Executive Vice President and Chief Marketing Officer. A well-known advocate for the advertising industry, Julie has a depth of knowledge in media, tech, and creative agency industries in addition to key […]

Clear Channel Outdoor, Airports Wins Austin-Bergstrom

Wednesday, July 26th, 2023

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced a new long-term 10-year contract with Austin-Bergstrom International Airport (AUS). The contract began April 1, 2023, and continues Clear Channel Outdoor Holdings’s commitment to revolutionizing advertising and sponsorships at AUS, elevating the airport’s status as a […]

H1 2023 @PlaceExchange Programmatic Trends Report

Wednesday, July 26th, 2023

Adrian J Cotterill, Editor-in-Chief

The Place Exchange Programmatic OOH Trends Report provides a snapshot of select spending patterns within the Place Exchange platform after analyzing delivery across billions of programmatic OOH impressions – such as programmatic OOH spending patterns across advertiser verticals, shifts in spend distribution by asset categories, creative format trends by video and display, and more. These […]