DailyDOOH

Vibenomics, a Mood Media Company and leading in-store digital advertising provider, is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. We are told that this collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create […]

Clear Channel has joined forces with The Prince’s Trust, a UK national charity supporting young people, to launch a new Out of Home campaign, celebrating the 20th anniversary of their partnership. The artworks were creatively conceived and executed by The&Partnership as part of the wider ‘Class of Covid’ campaign that the charity first launched back […]

Earlier this year Amazon Web Services (AWS) announced a commitment of USD 230 million to accelerate the creation of generative AI applications by startups around the world as well as the second-annual AWS Generative AI Accelerator. Back in early July they also announced ‘AWS GenAI Lofts’, a global tour of pop-up collaborative spaces and immersive […]

To advertise the latest AWS GenAI Loft pop up opening, Amazon has deployed a squadron of robots to roam Market Street in San Francisco. They look similar to the robots tested by food delivery companies but instead of ferrying food, the robots are advertising the company’s new Generative AI pop up. At the opening of […]

Peter Goodman has joined CP Media as Chief Financial Officer for the UK’s fast-growing outdoor media company, CP Media. In the last five years, the company has tripled in size through a mixture of organic growth and three significant acquisitions: Eye Airports, Adverta Bus Advertising, and most recently, Lamppost Banners, which had previously been a […]

Motionworks ‘may’ be the trusted population intelligence expert that empowers customers with privacy-compliant, actionable, insights in motion BUT it looks like they could be in real trouble going forward because if you are having to laying off REALLY good people then you know that you are likely in a world of hurt. Earlier this year […]

Nickelytics, a leading provider of data-driven OOH advertising solutions, has acquired TRUCKADS, a premier provider of truck-side advertising and fleet graphic services. This strategic move significantly enhances Nickelytics’ capabilities and reach within the mobile out-of-home advertising market. “This acquisition marks a transformative moment for both Nickelytics and TRUCKADS,” said Judah Longgrear, CEO of Nickelytics. “TRUCKADS […]

US Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for USD 2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase. “Out […]

Branded Cities, North America’s premier Out-of-Home and iconic media company this week announced that the upgrade of its iconic Bryant Park Digital spectacular is now complete and running brand copy on Manhattan’s highly trafficked 42nd Street corridor. Only steps from Manhattan’s popular destination, Bryant Park, Branded Cities’ updated sign remains Manhattan’s only large-format digital spectacular […]

Placer.ai, which develops a location analytics and foot traffic data platform, has raised USD 75 million at a USD 1.5 billion valuation. This is a 50% increase from the USD 1 billion valuation it received when it raised USD 100 million in its previous funding round back in January 2022. This latest round included only […]