DailyDOOH

I am sure that all of the #DigitalSignage vendors who work or want to work in the UK are aware that retail giant Tesco currently have a tender out for their cafes. They seem to be looking for an attractor screen for the entrance to cafe and menu boards and (separately) general digital signage for […]

LinkNYC has announced a USD 20 million state-of-the-art upgrade program for its (once) groundbreaking digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising as the program enters its ninth year. The initiative will introduce striking upgrades to enhance both the style and functionality […]

Fitness chain Gymbox is turning to the public to crowdsource the creative for its latest out-of-home advertising campaign celebrating London’s hedonistic lifestyle. The ‘Made for London Life’ campaign, which launched earlier this year, champions Londoners who live to burn the candle at both ends. It features a series of humorous lines poking fun at the […]

‘With large debts, huge commitments to landlords and some seriously huge salaries, it’s sad to say that the Lightbox OOH Video Network is most probably not a going concern” said some all-knowing industry sage back in July 2020. Fast forward some three and a half years and it has sadly come to fruition with news […]

A new report from Outsmart, the trade body for the UK Out of Home advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, is holding their next Women’s Empowerment Webinar for Women’s History Month today, Tuesday March 26 15:00 GMT and will feature Kate Bowers, COO of UK based Mass Media. Kate will talk about building up the company as well as her […]

Clartias’ Chief AI Officer Rex Briggs will be keynoting Possible 2024. The annual immersive event for marketing leaders, now in its second year, takes place on April 15-17 in Miami and will bring together 3,000 global executives who are leading many of today’s top brands. Rex’s highly anticipated keynote will help marketers hone their understanding […]

Political advertising sometimes seems unavoidable and with the two major political parties in the US now having presumptive nominees in the Presidential race, brands looking to stay out of the fray likely have limited options. To address this issue, OUTFRONT Media (NYSE:OUT) has announced in key markets across the country, a ‘Political Avoidance Network’ which […]

Loop Media, Inc. (NYSE American: LPTV) announced this week that companty co-founder Jon Niermann is stepping down as Chief Executive Officer and the Board has appointed Justis Kao as Interim CEO, effective immediately. Justis has served in various roles at Loop Media, including Chief Communications Officer, Chief of Staff, Investor Relations and, most recently, Chief […]

Route, the UK’s OOH data body, has promoted Euan Mackay to chief strategy officer. Euan has spent seven years at the organisation as general manager, helping enormously to build its reputation and promoting Route’s data and research to agencies and advertisers alike. Denise Turner, Route’s CEO, told us “As we move towards the new Route […]