Author Archive

UK Ad Market Avoids Contraction

Tuesday, October 31st, 2023

Adrian J Cotterill, Editor-in-Chief

The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1.0%) during the second quarter of 2023 – on a par with AA/WARC’s July forecast of 0.9% growth – to reach a total of almost £9bn. The latest figures show key online formats, including search (+5.3%) and online display (+5.8%) […]

The World’s First #AIAdvertising Conference

Monday, October 30th, 2023

Adrian J Cotterill, Editor-in-Chief

If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning, then you should be joining the 160+ attendees already registered for the World’s First #AIAdvertising Conference this Friday […]

The AdAi Conference TechFlash

Monday, October 30th, 2023

Adrian J Cotterill, Editor-in-Chief

Always keen to change things up a bit and try something new we have an incredibly interesting ‘TechFlash’ session at next week’s AdAi Conference in Toronto. Under the watchful eye of COMMB’s Head of Member Engagement and Programming Elizabeth Crisante, four entrepreneurial companies; Docma, Environics Analytics, SingleStore and Spotzi wil take to the stage, introduce […]

The State and Future of #AI in OOH Advertising

Monday, October 30th, 2023

Adrian J Cotterill, Editor-in-Chief

This Friday in Toronto at our AdAi Conference we are delighted to have as the keynote speaker, leading tech futurist Chris Duffey. Chris is an expert on cutting-edge technologies such as AI, GenAI, AR, VR, XR, Metaverse, Web3, Blockchain, NFTs, DAOs, DeFi, Crypto, Spatial Computing, and Virtual Worlds and skilled in looking for growth opportunities […]

New @75Medialtd Scotland Team

Friday, October 27th, 2023

Adrian J Cotterill, Editor-in-Chief

UK Outdoor media owner 75Media has launched a dedicated team in Scotland, with three new appointments, to keep up with its expanding portfolio of classic and digital billboards in the country. 75Media launched in Scotland earlier this year, taking on Scotland’s largest outdoor advertising structure, the M8 Tower in Glasgow, as well as the iconic […]

Captivate Adds Tennis Channel And Stadium To Roster

Friday, October 27th, 2023

Adrian J Cotterill, Editor-in-Chief

Captivate, North America’s leading digital-out-of-home video network, is expanding its content portfolio by announcing two new video content-focused partnerships with Tennis Channel, home of the ATP and WTA Tour, and Stadium, a multi-platform sports network, to enhance Captivate’s content offering with several new series. Captivate is set to serve up thrilling video highlights and recaps from […]

ChargeEuropa / Santander Leasing Partnership

Thursday, October 26th, 2023

Adrian J Cotterill, Editor-in-Chief

ChargeEuropa, a prominent electric vehicle (EV) charging infrastructure provider, has announced a significant funding partnership with Santander Leasing. We are told that this partnership signifies a pivotal moment in Poland’s EV sector and highlights both companies’ commitment to sustainable transportation solutions. Poland’s automotive market is rapidly adopting electric vehicles, necessitating a reliable charging network. Rafał […]

Student #OBIES2024 Awards

Wednesday, October 25th, 2023

Adrian J Cotterill, Editor-in-Chief

The 2024 Student OBIE Awards encourage college students to develop and submit artwork for any OOH format and advertiser of their choosing. The oldest and most prestigious honor for creative excellence in out of home advertising is the OBIE Awards. OBIE – short for obelisk – refers to the ancient stone pillars that served as […]

Bell Media Acquires OUTFRONT Media Canada

Wednesday, October 25th, 2023

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media Inc. (NYSE: OUT) and Bell Media announced earlier this week that they have have entered into an agreement to sell the Canadian business of OUTFRONT Media to Bell Media, a wholly-owned subsidiary of BCE (TSX, NYSE: BCE). The purchase price is C$410 million in cash, subject to certain adjustments and a holdback. The […]

SOS Partners w/ Ulta Beauty & In-Store Sampling

Wednesday, October 25th, 2023

Adrian J Cotterill, Editor-in-Chief

SOS, the female-founded company that is redefining wellness on the go through a fast-growing network of smart vending machines has partnered with Ulta Beauty to pilot a next-gen in-store sampling program and rollout a first-ever digital commerce media program. The trial program will debut SOS smart vending machines within 10 Ulta Beauty stores across the […]