DailyDOOH

Atmosphere TV and Delaware North, which operates food and retail services at more than 20 airports throughout the United States are starting to roll out Atmosphere’s audio-optional content to screens within Delaware North-operated airport foodservice outlets, spanning prominent locations such as Dallas (DFW), Los Angeles (LAX), Atlanta (ATL), Austin (AUS), Boise (BOI) and Ft. Lauderdale […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding its annual LATAM DOOH/Global DOOH event in Miami on Monday April 15 at 16:30, at the Fontainebleau Hotel. Barry Frey, President & CEO of DPAA told us “This year we’ve expanded on our popular LatamDOOH theme to include the […]

Barry Frey, President and CEO, DPAA talks about “radical connectivity” and asks folks at his in-person events to “talk to someone you don’t know” and so it was last week, Wednesday March 27, at the DPAA’s fourth event in London where it continued its incredibly successful ‘Breakfast with Ad Leaders’ series. After Barry’s usual monologue […]

Place Exchange, the leading SSP for programmatic DOOH media, has integrated with DeepIntent, the Health DSP, to offer its pharmaceutical advertisers the ability to access digital out-of-home inventory. Through Place Exchange, DeepIntent’s customers now gain access to the largest pool of premium DOOH available, including inventory across all major venues and formats, such as point-of-care […]

I am sure that all of the #DigitalSignage vendors who work or want to work in the UK are aware that retail giant Tesco currently have a tender out for their cafes. They seem to be looking for an attractor screen for the entrance to cafe and menu boards and (separately) general digital signage for […]

LinkNYC has announced a USD 20 million state-of-the-art upgrade program for its (once) groundbreaking digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising as the program enters its ninth year. The initiative will introduce striking upgrades to enhance both the style and functionality […]

Fitness chain Gymbox is turning to the public to crowdsource the creative for its latest out-of-home advertising campaign celebrating London’s hedonistic lifestyle. The ‘Made for London Life’ campaign, which launched earlier this year, champions Londoners who live to burn the candle at both ends. It features a series of humorous lines poking fun at the […]

‘With large debts, huge commitments to landlords and some seriously huge salaries, it’s sad to say that the Lightbox OOH Video Network is most probably not a going concern” said some all-knowing industry sage back in July 2020. Fast forward some three and a half years and it has sadly come to fruition with news […]

A new report from Outsmart, the trade body for the UK Out of Home advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, is holding their next Women’s Empowerment Webinar for Women’s History Month today, Tuesday March 26 15:00 GMT and will feature Kate Bowers, COO of UK based Mass Media. Kate will talk about building up the company as well as her […]