Author Archive

Australian IGA Supermarket Deployment

Monday, December 14th, 2009

Guest Contributor, Damien Edmonds

Pronto Digital Signage Network (PDSN) is at the helm of a new digital signage network in Australian IGA supermarkets, in the process of being rolled out from Q1 2010. The IGA stores will feature 40-46” digital signage screens (2 to 8 per store), which will have the potential to be seen by 5 million+ grocer […]

The Down Under DOOH Update

Wednesday, September 2nd, 2009

Guest Contributor, Damien Edmonds

It is no surprise that the Australian digital out-of-home industry is showing signs of resilience during these troubling times, especially as it’s felt that there are benefits to be obtained in this market from a geographical proximity to the rapidly growing interactive-communications markets of Asia. Paul McBeth, General Manager of Marketing at APN Outdoor was […]

Wallflower Global’s Value Proposition

Monday, June 22nd, 2009

Guest Contributor, Damien Edmonds

We recently received the first newsletter from Wallflower Global – an Antipodean company that seems to get things right on a small scale locally before rolling out solutions internationally. Our first impression was that Wallflower made some big claims with their Value Proposition – ‘the most advanced digital signage software available‘ so we thought we’d […]

New Zealand Premium Hotels Lobby TV

Thursday, May 21st, 2009

Guest Contributor, Damien Edmonds

Rush Media have recently acquired the rights to Hotel lobby TV in New Zealand This is a network of screens located in the lobby area in some of New Zealands’ premium hotels. The offering itself has been developed over the last 3 years and uses Scala IC5.

Yellow Pages Demonstrates Relevance Of Its Database

Monday, March 9th, 2009

Guest Contributor, Damien Edmonds

OMD Melbourne booked this 3 month campaign for Sensis – Yellow Pages on Octopus’s Digital large format network in Kew and St. Kilda, Melbourne, Australia and it is an incredibly good demonstration of how relevance can be applied to digital roadside. The Creative Agency was George Patterson Y&R, Melbourne and Michael Napolitano, Group Account Director […]