DailyDOOH

Digital out-of-home and digital place-based media continues to grow faster than the general economy and other media (DOOH is outpaced only by mobile advertising) and although the growth rate has (seemingly) decelerated somewhat since 2010, new digital signage networks do keep emerging every month – while existing successful ones get bigger by way of acquisition […]

In my 2nd October 2012 article ‘Seven Hurdles to Success‘ (split into two parts) I described the lack of comprehensive, reliable media-buying tools for placing digital signage DOOH campaigns and mentioned the “aggravation of aggregation”. I wrote in part two, in particular, the following… The past three years have seen several DOOH ad space aggregators […]

In the second of a two part series, Digital Signage Media Analyst Nurlan Urazbaev
 and 
editor, 
Digitalsignagepulse.com writes on the Seven Hurdles to Success: 
What Will It Take for Digital Signage To Break Into the Mainstream Media? . Earlier in the week in part one, Nurlan looked at the first three hurdles; ‘Selecting software: a […]

In the first of a two part series, Digital Signage Media Analyst Nurlan Urazbaev
 and 
editor, 
Digitalsignagepulse.com writes here on the Seven Hurdles to Success: 
What Will It Take for Digital Signage To Break Into the Mainstream Media? . He (Nurlan) writes .. in the past few years the digital signage/DOOH industry has achieved several […]