Author Archive

The @DPAAGlobal CPG #DOOH Event

Sunday, June 5th, 2022

Russ Curry, Ministry of New Media

This week the DPAA, the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, will hold its second Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT). “Last year’s CPG event with Quotient was such a success, many of our brand and […]

JCDecaux Unveils Its ESG Strategy

Thursday, June 2nd, 2022

Russ Curry, Ministry of New Media

Since 1964, JCDecaux has championed a virtuous model to design, install and maintain infrastructure (bus shelters, self-cleaning public toilets, self-service bicycles, etc.) in public spaces and transport areas. These valuable and innovative services are financed by brand advertising. In line with the company’s goal to sustainably improve the quality of life for people wherever they […]

Next Year’s @Worldoohorg Lisbon Congress

Wednesday, June 1st, 2022

Russ Curry, Ministry of New Media

Next year’s World Out of Home Organization Global Congress will be held in Lisbon, Portugal June 7-9, 2023.

Yahoo And @Hivestack Strategic Global Partnership

Thursday, May 26th, 2022

Russ Curry, Ministry of New Media

Yahoo and Hivestack have announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media campaigns on a global scale. “The evolving programmatic DOOH landscape has created numerous opportunities for brands, agencies and media owners to leverage the channel to drive meaningful and measurable connections with audiences across the […]

SEGD Branded Environments 2022

Tuesday, May 24th, 2022

Russ Curry, Ministry of New Media

SEGD Branded Environments 2022 is the event focused purely on brand experiences that transform engagement within public spaces. Join SEGD and their speakers as they explore all aspects of Branded Environments from retail to sports venues. This event will be held in-person on October 13, 2022 during New York Digital Signage Week. Non-Members: $395.00 Members: […]

Swiftmile + Vugo OOH Experiential Partnership

Monday, May 23rd, 2022

Russ Curry, Ministry of New Media

Swiftmile and Vugo tell us that they have created a unique and versatile partnership in the out of home advertising space ranging from digital advertising to experiential marketing. Joel Martin, Swiftmile’s VP of DOOH told us “We truly believe that rideshare advertising is an emerging part of the OOH ecosystem. Both our Swiftmile experiential event […]

@TalonOOHNA Upfront w/ @DPAAGlobal & @ComscoreCA

Monday, May 23rd, 2022

Russ Curry, Ministry of New Media

DPAA, the global trade marketing association has announced that it intends to partner with Comscore, Inc. (Nasdaq: SCOR) and Talon to host the first-ever multi-network digital out of home Upfront with plans to showcase one seamless, unwired video network with seven premium DOOH media owners for independent agencies and brands. The event, which is open […]

ECN Partners With OTIS At Tour Franklin, Paris

Monday, May 23rd, 2022

Russ Curry, Ministry of New Media

Executive Channel Network (ECN) this week announced an agreement to install in-lift digital screens with Esset, a leading French property management company. ECN’s DOOH office screen network connects asset owners and brands with office audiences in real time in markets that include France,Germany and the United Kingdom. Esset’s partnership with ECN spans 35 office locations […]

SEGD Xlab 2022 During New York Digital Signage Week

Sunday, May 22nd, 2022

Russ Curry, Ministry of New Media

Join SEGD in-person at Xlab to explore how designers utilize experimentation to create bespoke experiences in both the physical and virtual realms. Xlab searches to discover how the digital and physical realms can interact to continuously create unique experiences. This event will be held in-person on October 14, 2022 during New York Digital Signage Week. […]

OUTFRONT Media Buys Pacific Outdoor Portland Assets

Sunday, May 22nd, 2022

Russ Curry, Ministry of New Media

Pacific Outdoor Advertising, the Northwest’s leader in out-of-home advertising with dynamic outdoor advertising locations throughout Oregon and Washington, has sold its billboards and certain other business support assets in Portland, Oregon and Clark County, Washington to OUTFRONT Media (NYSE: OUT). The sold advertising assets include 211 large-format static displays, 21 digital displays, 709 posters, and […]