Author Archive

Club Med Gym Appoints Futuramedia for Ad Sales

Monday, March 1st, 2010

Russ Curry

Futuramedia  has just won exclusive ad-sales rights for the Club Med Gym network.
With over 220 digital screens across 22 clubs in Paris and the Paris region, these screens offer an interesting opportunity for advertisers to reach a targeted audience. Placed directly in the sports halls in front of the equipment, they capture members’ attention for [...]

Print This Post Print This Post

dZine Designs Kinepolis Multiplex Network

Monday, February 15th, 2010

Russ Curry

Belgian soft-and-hardware developer, dZine, which has already shipped some 90,000 players worldwide, announced that it has installed another 360+ of its solid-state players in Kinepolis multiplex cinemas across Europe since the beginning of the year.  Formed in 1997, Kinepolis now runs 23 complexes in Belgium, France, Spain, Poland and Switzerland. After initially experimenting with a [...]

Print This Post Print This Post

#ISE2010 – World Barista Championship

Friday, February 5th, 2010

Russ Curry

Yes, we are biased, but we think that the Blogger Lounge was a big success!
Elsewhere you’ll read about the stunning MicroTiles displays that the nice folks at Christie Digital generously lent us (but just for the occasion – we unfortunately don’t get to keep them), the free wi-fi access for the blogger community and the [...]

Print This Post Print This Post

#ISE2010 – Lo-Tech

Thursday, February 4th, 2010

Russ Curry

Amidst the dazzling walls of LED screens that dominate the halls of the ISE it was quite a pleasant surprise to find a stand selling paint…
And not just paint – but a whole range of products from undercoat, middle coat, final coat and special cleaning fluids. But this is not just any old range of [...]

Print This Post Print This Post

#ISE2010 ISE DOOH Business Conference

Tuesday, February 2nd, 2010

Russ Curry

So much to talk about and so little time to say it in…was a day and a half too short or too long?
Too long perhaps because attendance was down on Tuesday morning – was it the lure of the exhibition or were Intel & Microsoft just not sexy enough? Too short because it’s impossible to [...]

Print This Post Print This Post

‘Golden Screen’ Awards Ceremony, Paris

Friday, January 15th, 2010

Russ Curry

French industry association APCAD will give out its Golden Screen Awards (Ecrans d’Or) for the second year running at an event to be held at the Casino de Paris Theatre on 2nd February 2010. 
Out of 34 entrants, the jury has selected a short-list of 10 in the following categories:
Retail

FNAC – TMM Communication
Forum des Halles [...]

Print This Post Print This Post

Daktronics Lights Up Paris Grand Rex

Friday, January 8th, 2010

Russ Curry

Daktronics was recently commissioned to design an installation to light up the façade of the legendary Grand Rex Theatre in Paris, a listed Art Deco building from 1932.
The main auditorium seats 2,750 people and remains the largest single movie auditorium in Europe. Live concerts, film premieres and first runs are held in the auditorium. [...]

Print This Post Print This Post

Futuramedia Impacts Sales

Friday, January 8th, 2010

Russ Curry

Campaigns on Futuramedia’s Pharmacy Channel, Futurapharma, have been proven to have a real ROI.
A recent study by health-industry specialist market intelligence agency IMS on a campaign in France for a Cold/Flu Remedy (prosaically called ‘Rhume – Etat Grippal’) which was run during the last two weeks of September 2009, showed that pharmacies not equipped with [...]

Print This Post Print This Post

A New Year, A New Booking Platform

Monday, January 4th, 2010

Russ Curry

SelfAdvert, based in the west of France, will be launching Advertising Marketplace, their new Digital Signage ad-booking platform, in February.
Agencies and advertisers using the platform, we are told, can also benefit from SelfAdvert Technology’s simple webcam-based audience measurement solution which differentiates attention, sex and age in real-time.
The company’s aim is not to replace existing [...]

Print This Post Print This Post

Mood Media For Sale

Thursday, December 31st, 2009

Russ Curry

According to an article in last weekend’s Sunday Times, Mood Media has appointed the Rothschild investment bank to “consider its strategic options”.
If sold, the business could be valued at GBP 175 million.
The company, which has 550 staff and 35 offices worldwide, was set up in France in 1954 to supply background music in retail [...]

Print This Post Print This Post