Digital Out of Home

The big outdoor folks do it - you always see a very clear ‘JC Decaux’, ‘Stroer’ or ‘Titan’ on the bottom of their traditional billboards (sometimes these folks even remember to light them up at night) but it is often rare in our digital world to see such own-branding.
If it suits your business model (and […]

The UK’s Marketing Week 27.09.07 has a special report this week on Ambient Marketing - pages 45 through to 50 - entitled “Outdoor’s digital awakening”.
If I told you that the best bits about the report are the adverts on page 44 for StreetBroadcast and page 49 for Eye Corp what would you think?
I am afraid […]

ScreenFX shares were suspended on the UK’s Alternative Investment Market (AIM) on September 4th 2007 as the company was strapped for cash.
It was announced yesterday that “Digital advertising specialist ScreenFX restored its listing after it secured £600,000 of further funding with an additional £330,000 by way of a convertible loan”
The group also announced interim results […]

My favourite presentation from the content focussed Screen Network Owner’s Forum (NOF) earlier in September was from Olivier Debin at Dagobert (there were lots of good presentations).
Dagobert are a content specialist and provide content to literally 10,000’s of screens in about a dozen countries.
There was a lot of nodding from the audience when Oliver went […]

I hope you all remembered and held your own Coffee Morning.
We took part in two, one in our office and one virtually in Second Life, shown above.
http://www.macmillan.org.uk/coffee

Titan Transvision VERY kindly donated air time across their Transvision network for the Macmillan Cancer Support - World’s Biggest Coffee Morning campaign.
Here is an example of the content playing out at Kings Cross Railway Station.
It’s not my best photograph - apologies.

I am still in the midst of writing an article about Immedia Broadcasting after a visit to their studios in Newbury a few week’s back AND it seems that they are still not in a position to announce their REALLY BIG profile High Street retail win but anyway they have announced today that SPAR UK […]

I am not sure yet how relevant this is to us in EMEA (but will try and find out), anyway the Strategy Institute over in the US are doing a great job of generating interest in all the right areas when it comes to Digital Out of Home.
They are holding a Content Strategies Summit Out-of-Home […]

Speakers for Digital Signage Asia have just been announced and it is looking like a veritable who’s who of the industry.
It will be great, especially to see Bill Gerba over from the US for the event to give his thoughts on the industry.
I am looking forward also to Dr Rajeev Sharma’s presentation - VideoMining have […]

If the rumours are true this could be the first European wide network.
For many months now (since May 2007) AdWalker have been talking of an unnamed interactive fixed screen digital network ‘win’ of epic proportions (currently in trial).
However, I understand that the retailer is Unilever. Screens will be deployed next to ice-cream displays in […]