Archive for August, 2008

Cabvision Starts Our Campaign Journey

Friday, August 15th, 2008

Alex Hughes

Given that T5 is being billed as a blueprint for DOOH across Heathrow, it’s good to see that T5 practices what it preaches – this campaign seemed to be everywhere yesterday when we were in London and for us the ‘campaign’ journey started in the back of a London taxi cab and as you will […]

Not All News Is Good News

Friday, August 15th, 2008

Adrian J Cotterill, Editor-in-Chief

Sitting on the train after a long day in the office, the regular commuter looks up from the magazine he was reading and glances at the breaking news on the digital screen in the carriage in front of him … “At least 43 people were killed and 247 injured, 51 critically, when two passenger trains […]

MADISON AVENUE is having an out-of-home experience

Friday, August 15th, 2008

Adrian J Cotterill, Editor-in-Chief

Great article by STUART ELLIOTT in yesterday’s New York Times (Published: August 14, 2008) entitled “You Are Here (And Probably Seeing An Ad)”. It’s absolutely worth a read and luckily it is on-line, follow the link below… http://www.nytimes.com/

Not Free, Just Crippled

Friday, August 15th, 2008

Adrian J Cotterill, Editor-in-Chief

As we have explained before there is a big difference between ‘free’ software and ‘open source’ software – we are big proponents of the latter in all walks of life and in all our own business needs but have taken a cautionary route on ‘free’ signage software to date. Whilst we now have the likes […]

Touchtunes Acquires Barfly

Friday, August 15th, 2008

Adrian J Cotterill, Editor-in-Chief

Our first mention of Touchtunes (and there interesting network of interactive jukeboxes in the US) would probably have been at the brand activation summit in New York in a couple of weeks time as Ron Greenberg, Chief Marketing Officer & SVP of Digital Media at TouchTunes is on the podium. The best laid plans of […]

Expose Yourself!!

Friday, August 15th, 2008

Adrian J Cotterill, Editor-in-Chief

We love this, absolutely love it. You wouldn’t believe how many times we have recommended to music providers that they should do this sort of thing, as my business partner and tech-guru Jorge said when we showed it to him “You mean exposing information about your operations, for free, without a prior requirement from a […]

GO Trains Onboard Digital Signage

Friday, August 15th, 2008

Gail Chiasson, North American Editor

Commuters using GO trains in the Greater Toronto Area are now offered an informative and entertaining digital signage network featuring news, weather, sports and business content, movie previews, videos, and advertising – with audio available via FM radio stations. This is one of the earliest mobile broadcast installations on commuter trains and subways in North […]

7 Second 6-Sheets Courtesy Titan Outdoor

Thursday, August 14th, 2008

Adrian J Cotterill, Editor-in-Chief

We have started (we think) to notice the first of the Titan 6-Sheets going up around London – see our story “Titan Invests Millions, Here’s The Detail” about their massive 100 x 6-sheet rollout Here we see a digital 6-sheet at Paddington rail station near platforms 12 and 13. It was playing only two adverts […]

City Gateway Media’s Big Screen Coffee Morning

Thursday, August 14th, 2008

Adrian J Cotterill, Editor-in-Chief

Here is the first picture of Macmillan Cancer Support’s World Biggest Coffee Morning (WBCM) ’08 digital campaign on any big screen in the UK – this is City Gateway Media’s Manchester Tower of course! When your creative (okay not ours but Amigo Digital’s and we did have a hand in this like we did last […]

Right Time, Right Place Say Media Week

Thursday, August 14th, 2008

Adrian J Cotterill, Editor-in-Chief

We think that this MediaWeek article smacks just a little bit of “we haven’t covered this fully before as we didn’t think it was worth it BUT now it seems to be going somewhere so we think we will” BUT either way it’s a good article (certainly well-written) and great to see digital out of […]