Archive for October, 2008

HOUSEKEEPING – New Banner Advertisers 10

Friday, October 31st, 2008

Adrian J Cotterill, Editor-in-Chief

As you know we always like to welcome and thank our new banner advertisers – whilst we have some space in our RECTANGLE our SKYSCRAPERS are now sold out until 2009 !! And so, here we thank Pixel Inspirations and WindowGain whose banner advertisements went live yesterday and today respectively. Hopefully you will also have […]

Screen Expo Media Europe 2009 Web Site

Friday, October 31st, 2008

Chris Sheldrake

Well over 1,000 visitors are “already” pre-registered for Screen Media Expo Europe 2009 and their web site is now up and running… http://screenevents.co.uk/screenexpo2009/ We believe that all the latest exhibitors are being listed weekly and the learning programmes are on the way. Don’t forget to pre-register on the web site to visit for FREE and […]

Stuck In A Jam

Friday, October 31st, 2008

Chris Sheldrake

We spotted this 15 second Century Radio advertisement on City Gateway Media’s tower screen in Manchester yesterday. Creative is by Amigo Digital and we will have more of a story on this tomorrow (Saturday). The interesting thing here is the ‘live’ aspect of the content.

See Yourself On The ABC SuperSign

Friday, October 31st, 2008

Manolo Almagro, Weekly Columnist

Asics, a leading sports shoe and apparel brand is sponsoring the mysterious “interactive” DOOH event in Times Square that we talked about a while back that coincides with this weekend’s New York City Marathon. This campaign, which is a collaboration between several companies; Asics’ agency of record, VitroRobertson, SinglePoint, Show + Tell, and Wishoo runs […]

Mall Advertising Shows 38% Sales Uplift

Friday, October 31st, 2008

Adrian J Cotterill, Editor-in-Chief

Bill Ketcham, executive vice president and chief marketing officer, Adspace Networks tells us that “People are still going to malls, even though specific retailer traffic may be down. Shoppers are looking for value, and smart retailers that put compelling items on sale and communicate that to mall shoppers near the point of purchase, will fare […]

OVAB Media Summit. Was It A Game-Changer?

Friday, October 31st, 2008

Manolo Almagro, Weekly Columnist

The OVAB Digital Media Summit was in my opinion, writes Manolo Almagro from New York, a HUGELY successful and inspiring event. The carefully crafted panel sessions from different ad agency disciplines (Creative, Research, Planners and Clients) gave an excellent snapshot of where US agencies stand on DOOH. Here are my highlights … Ad Agencies and […]

OVAB Follow Up – PQ Media’s New Research

Friday, October 31st, 2008

Manolo Almagro, Weekly Columnist

As promised, here’s some more juicy morsels of PQ Media’s new research data keep this around for your future DOOH Powerpoint presentations. Exclusive new research from PQ Media reveals… Digital Out of Home Media continues double digit growth pace, despite slowdown in 2008-09 due to economic crisis, advertising pullback and industry shakeout US Digital OOH […]

Streetleveltv, Lagos International Airport

Friday, October 31st, 2008

Chris Sheldrake

Here’s one of the first install photos we have ever received from an African nation. Note the ‘box’ on the right of the photo above. It comprises Visual Planet touch foil, rear projection and sound – all of these are, we believe, the same components that Motomedia use in their (more typical) shop window installations. […]

EYE Reporter

Thursday, October 30th, 2008

Adrian J Cotterill, Editor-in-Chief

There are only a few printed publications that we look forward to receiving weekly and monthly and reading inside out and passing continuously around the office; Time, Monocle, Marketing Week to name a few. Strangely enough there are actually two industry sector magazines that we particularly like – the Indian publication DigiSIgn Digest and EYE […]

Westfield, London SKY’s Permanent Concession

Thursday, October 30th, 2008

Adrian J Cotterill, Editor-in-Chief

Not surprisingly there were a lot of good and interesting things to look at today at Westfield, London. Here we see SKY’s very own permanent concession which caught our eye. There are lots of screens, some in portrait in the branded fixture, with SKY boxes in plastic enclosures at the end and others in TV […]