Archive for January, 2010

#ISE2010 – DailyDOOH Amsterdam Road Trip

Sunday, January 31st, 2010

Adrian J Cotterill, Editor-in-Chief

A fairly uneventful and painless car journey saw us travel from Henley-on-Thames to East London to Folkestone, Le Shuttle to Calais up to Rotterdam (the scenic route thanks to co-driver) ending up in Amsterdam about 8 hours after we set off. Arrived at the RAI to quickly check the stand at 17:00 to find no […]

Agency Tracking Mobile Campaigns With New In-House Platform

Saturday, January 30th, 2010

Gail Chiasson, North American Editor

With the growing importance of mobile components in the future of its clients’ marketing efforts, Toronto-based GJP Advertising has launched GJP TXT2, a multi function in-house mobile platform. The platform’s numerous features mean that GJP can now create, deploy, manage and measure everything from mobile contests, to customer feedback forms, to digital coupons and codes, […]

Sticky: CEO Spotlight – Lon Troxel, PlayNetwork, Redmond, Washington State

Friday, January 29th, 2010

Gail Chiasson, North American Editor

This month, in the CEO Spotlight, we welcome Lon Troxel, Executive Chairman and CEO, PlayNetwork, Redmond, Washington State. I believe PlayNetwork now has 65,000 locations in 60 countries. Prior to acquiring Channel M in Oct./09, how many locations did you have worldwide and in how many countries? What did each company offer in services in […]

DDC With Omnivex Among Apex Award Nominees For Air Canada Centre Work

Friday, January 29th, 2010

Gail Chiasson, North American Editor

The strategy, planning and execution of one of the most sophisticated digital screen networks in the sports facility world, at Toronto’s Air Canada Centre, (see our Sept. 10, 2009 article) has earned digital signage consultancy Digital Display & Communications a 2010 awards nomination at the digital signage industry’s largest event in North America. Digital Signage […]

USA Today DS / DOOH Supplement

Friday, January 29th, 2010

Guest Contributor, Lyle Bunn, LyleBunn.com

USA Today editions in New York, Chicago, Los Angeles and Washington published today (29th January 2010) include a 16-page special supplement on Digital Signage and Digital Out-of-Home. Readers may download a PDF version of the full supplement from www.LyleBunn.com – RESOURCES. This was very kindly made available by permission of MediaPlanet, the supplement publisher. Note […]

In-Store TV Works! So Say We All!

Friday, January 29th, 2010

Adrian J Cotterill, Editor-in-Chief

According to a new consumer survey by the Nielsen research firm on ‘Awareness and Effectiveness of Digital Display Screens Installed In Grocery Stores‘ digital out-of-home Media (DOOH) definitely increases sales at the point of sale (POS). The report states that four out of five product brands experienced significant increases of up to 33% in additional […]

#ISE2010 – Wirespring For WayFinding

Friday, January 29th, 2010

Andrew Neale

Ever keen to try out new things (and being veterans of signagelive, C-nario and even Mac Mini integration now), we decided to use Wirespring’s EasyStart digital signage system to power the Christie Digital MicroTiles 1×5 column that will be on our Blogger Lounge at ISE2010 next week. This platform has not been used before to […]

#ISE2010 – MicroTile WayFinding

Thursday, January 28th, 2010

Chris Sheldrake

C-nario and Christie®, announced rather grandly on Thursday a ‘strategic marketing alliance’ to showcase unique and exciting digital signage solutions, based on C-nario’s digital signage platform and Christie’s new MicroTiles™ digital display technology on display at ISE next week. Gail has written a post based on the official press release and true to her professional […]

#ISE2010 – C-nario / Christie Join Forces At ISE

Thursday, January 28th, 2010

Gail Chiasson, North American Editor

C-nario and Christie Digital Systems have joined up at Integrated Systems Europe to showcase unique and exciting digital signage solutions, based on C-nario’s digital signage platform and Christie’s new MicroTiles digital display technology. The two companies will demonstrate their technologies working together at ISE booth #12A89.

 C-nario’s platform will be demonstrated at ISE on Christie’s […]

#ISE2010 – Blogger Lounge 10N118

Thursday, January 28th, 2010

Andrew Neale

Apologies that the stand mock up is not as sophisticated as any that we have shown previously on these pages but I used the free Floor Planner tool to do our own design. The Digital Signage feature where we are located is at the front of Hall 10 (a few minutes walk from Hall 12 […]