Archive for May, 2010

iPhone Revolution Sends Brands The Message To Mobile

Tuesday, May 25th, 2010

Chris Sheldrake

Gideon Spanier from the London based Evening Standard has been at it again with a spot on piece “The great iPhone revolution has finally got marketers excited about mobile. After so many years when the experience failed to match the hype, consumers are embracing the new wave of smartphones that can easily access the web […]

Flat Screens For Flat Heads

Tuesday, May 25th, 2010

Chris Sheldrake

Mark Fireman, co-Founder and Sales Director at Evolvision tells us that “People are so used to seeing flat screens. It starts at home with the TV or plasma-LCD, movie theaters, their own computer screens… Evolvision is changing this with our 3D shaped screens”. We don’t quite see exactly how these would factor into the DOOH […]

Bloomberg On Display Senior Sales Executive

Tuesday, May 25th, 2010

Chris Sheldrake

Bloomberg is of course one of the world’s most trusted source of information for businesses and professionals – it combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the BLOOMBERG PROFESSIONAL® service and multimedia platforms. Bloomberg’s media services cover the world with more than 2,200 news and […]

Alexander Ribbink Joins Prime Technology Ventures

Tuesday, May 25th, 2010

Chris Sheldrake

Alexander Ribbink (46), former Chief Operating Officer of TomTom has become a partner at Prime Technology Ventures, the Dutch and UK based venture capital firm. About Prime Technology Ventures Prime Technology Ventures is a leading venture capital firm focusing on investing in European companies in the technology and related industries and leverages its capital, experience […]

VoxBone’s iNum For iPhone

Tuesday, May 25th, 2010

Gail Chiasson, North American Editor

Here’s an interesting new iPhone application: it allows phoning by clicking on the app icon, but there’s a lot more to it than that. Think minimal costs worldwide. Brussels-based Voxbone, announced today that Rebtel’s new iPhone app brings one-click dialing to VoxBone’s iNum numbers by allowing users to generate a local phone number that will […]

SA Digiadvans Land In Norway

Tuesday, May 25th, 2010

Adrian J Cotterill, Editor-in-Chief

SA Screen media have finally arrived in Norway it seems as we have heard of the recent opening of a Norway office in association with Anders Krogh. When asked, SA MD Scott Anthony told us “Norway is a critical location for us as we have now got the global offering which is something many of […]

iDklic’s New Pharma TV Channel, Belgium

Tuesday, May 25th, 2010

Adrian J Cotterill, Editor-in-Chief

iDklic has announced a deployment with a new Belgian pharmacy chain, the Universal Pharma pharmacy group which has initially seen iDklic’s tailor-made plug & play technology, ID Media Screen, rolled out in the Brussels region. Universal Pharma TV is a health related TV channel dedicated to pharmacies aimed at providing health-related information and interactive advertising […]

Bluefox Habla Espanol

Tuesday, May 25th, 2010

Chris Sheldrake

We have kept our eye on the strategic partnership agreement that TMT Factory and BlueFox made at the end of last year in the Spanish market – often these are just an excuse for a bit of PR and chest thumping and rarely lead to anything solid. However in this instance we note that together […]

Nivea’s Day Specific Tailored Messages

Tuesday, May 25th, 2010

Chris Sheldrake

NIVEA FOR MEN, official supplier to the England football team, this week announced the launch of a digital-out-of-home (DOOH) advertising campaign to run during the 2010 FIFA World Cup, specifically aimed at reaching England fans in the days around England games. The campaign will run in four-day bursts around each England game on selected high […]

Aztec Event Services Keen On Microtiles

Tuesday, May 25th, 2010

Gail Chiasson, North American Editor

John Robson, managing director of Aztec Event Services, Mitcham, Surrey, U.K., is another industry executive who quickly seized the opportunity to fill a gap in his company’s rental fleet after seeing Christie Digital Systems’ MicroTiles launch at February’s ISE Show in Amsterdam.