Archive for August, 2011

The Out-Of-Home Zone @ CETW

Wednesday, August 24th, 2011

Gail Chiasson, North American Editor

New at Customer Engagement Technology World NY 2011 will be the Out-of-Home Zone where approximately 10 digital media networks will have the opportunity to effectively and efficiently meet with qualified agencies, brand marketers, location venues and other qualified buyers to demonstrate the value of advertising on or licensing your network, in a face-to-face setting. Advertiser […]

Sharr Stark Named President and GM of CCO Portland Division

Wednesday, August 24th, 2011

Gail Chiasson, North American Editor

Clear Channel Outdoor Holdings Inc. has announced the appointment of Sharr Stark as president and general manager of its Portland, Oregon, division, where she will be responsible for the company’s operations in the region. Stark will report to Greg McGrath, group president, Western Region. Prior to joining Clear Channel Outdoor, Stark spent 13-years at TMP […]

DSE Debuts ‘Digital Signage in a Connected World’

Wednesday, August 24th, 2011

Gail Chiasson, North American Editor

Digital Signage Expo, international tradeshow and conference, dedicated to digital signage, interactive technologies and digital Out-of-Home Networks, will present new educational opportunities themed ‘Digital Signage in a Connected World’ for the first time in March 6-9, 2012, at its annual event in Las Vegas. Both the Keynote speaker and Keynote thought-leadership panelists will expand upon […]

Summer under The Stars

Tuesday, August 23rd, 2011

Gail Chiasson, North American Editor

We wish people would inform us at the beginning of or even before campaigns going up rather than after, but, nevertheless, this looks like it was a pretty neat event. TMMSB and Turner Broadcasting unveiled a custom projection mapping for Turner Classic Movies’ Summer Under the Stars in the Los Angeles entertainment and shopping hotspot […]

Dave Matthews Band Partners With Akoo

Tuesday, August 23rd, 2011

Gail Chiasson, North American Editor

One of the top grossing live concert acts of the past decade, the Dave Matthews Band (DMB), has teamed up with out-of-home television network Akoo, which is promoting the Dave Matthews Band Caravan, a multi-day, multi-artist festival that features the DMB’s final live performances for 2011. In addition to airing exclusive DMB content across its […]

HP Jam Session

Tuesday, August 23rd, 2011

JP Biamby

To launch their new line of laptops with Beats Audio, HP recently took to the streets with an experiential advertising campaign that included DJs, break-dancers and performances by local artists in New York, Philadelphia, Chicago and Atlanta. This execution integrates well as an extension of the recent School’s Back in Session commercials by HP featuring […]

CC Airports Extends Relations with Sacramento Airport

Tuesday, August 23rd, 2011

Gail Chiasson, North American Editor

Clear Channel Airports and the County of Sacramento have entered into a contractual relationship whereby CCA will be the exclusive advertising marketer for Sacramento International Airport. CCA, which has served the airport since 1998, was selected through a competitive bid process. However, it will expand its existing presence throughout Sacramento International by launching a dynamic […]

DNA Conference Names Project Manager

Tuesday, August 23rd, 2011

Gail Chiasson, North American Editor

Michael Mascioni has been named to a project management and liaising role for the US Digital Out-of-Home Interactive Entertainment Network Association (DNA) Conference planned to take place in March, 2012. As project manager, Mascioni will handle the extensive organization duties for this first US event schedule. That will mean supporting developer manufacturers and operators in […]

AOpen Partner Forum, San Francisco

Tuesday, August 23rd, 2011

Gail Chiasson, North American Editor

‘Solution to Digital Signage’ will be the theme at this year’s partnership forum being held by AOpen at the Hyatt Regency Hotel in San Francisco Sept. 15 and 16. Along with showcasing its recently announced OpenService solution, AOpen will share insight on the latest technology and industry trends as well as future developments and opportunities. […]

Will Work For Love: Calum Walker, Amigo Digital, London

Tuesday, August 23rd, 2011

Gail Chiasson, North American Editor

Calum Walker is senior designer, Amigo Digital, London. UK Describe your personal work space.The Amigo offices are fairly small and they are in an old bookbinders building in Highbury, North London. I would describe my personal space as ‘organised clutter’ with numerous tacky holiday souvenirs bought for me by co-workers spread around. My personal favourite […]