DailyDOOH

Niko Drakoulis, Akoo’s founding chairman and CEO, announced publicly at last week’s Digital Signage Investor Conference that the company will be launching an in-home product, a subscriptions-based TV model, expanding internationally and that it is targeting an IPO in the next 24 months. Drakoulis was on a panel early on Day One discussing the creation […]

The two research panels during the DPAA Digital Media Summit both turned out to be very interesting, and we learned, among other things that, Nielsen will be starting regular local market reports in 2012. Moderator of the first research panel, Jim Spaeth, partner, Sequent Pertners, said that Digital Place-based is at the junction of being […]

Talking to Lawrence Dvorchik, general manager, Customer Engagement Technology World, during the Digital Place-based Advertising Association’s Digital Media Summit in New York last week, we learned that registration for CETW in N.Y. Nov.9 and 10 is up considerably over last year’s N.Y. event. Dvorchik, being of the ‘superstitious’ sort, didn’t want to give us an […]

You could have mistaken last week’s #DPAAmediasummit at the Marriott Marquis hotel in NYC for something other than the professionally put together digital media summit for digital place-based media (or digital placed-based out-of-home media, as one speaker put it!) that it was. With huge orange ‘goodie bags’ from PlaceWise Media – filled, by the way, […]

Here’s last Monday / Tuesday’s Strategy Institute Digital Signage Investor Conference in numbers and a few words about the ‘international’ attendance … 469 tweets from 77 users (a core of 30 users tweeted more than twice) 132 attendees (50% repeat attendees from 2010, 30% of all attendees were investors) 25 speakers 10 leading international digital […]

In an announcement, probably timed to coincide with Pierre Richer’s VUKUNET presentation during the #DPAAmediasummit we learnt that New York-based Park Cast Network is using the platform to manage and flight advertising campaigns on its digital out-of-home advertising network in public parking facilities in New York, as well as its expansion in Chicago. Pierre Richer, […]

Surprisingly with only 10 days to go until Halloween we haven’t seen that many Halloween themed campaigns. One that we have noticed, it’s hard not to notice a campaign at Euston these days what with JCDecaux’s impressive recently rolled out digital e-motion effectively wrapping the station concourse, was this one for WICKED, the musical. Dewynters, […]

Federated Press are putting together what looks like an impressive three day ‘Mobile Marketing Summit’ in Toronto 24th – 26th January 2012. Capitalizing on the massive consumer shift to mobile devices – how other organizations are successfully marketing to consumers via smartphones and tablets – and the pitfalls to avoid More here (via PDF)

The whole team are back now where they should be (Montreal, London, Paris, etc) after a TRULY fantastic week in New York City. We cannot thank enough the Strategy Institute, the DPAA, PRN and even NEC for holding all of their events in the same week. For most of the team that’s enough travelling for […]

NCR seem to be winning a lot of retail digital signage accounts in the UK at the moment (all on the back of their kiosk operations it would seem). Fresh from rolling out in UK department store Debenhams we hear rumours that Marks & Spencer is piloting digital signage and interactive kiosks in their Edgware […]