Archive for August, 2012

PRN’s Pyrrhic (7-Eleven) Victory

Tuesday, August 28th, 2012

Adrian J Cotterill, Editor-in-Chief

On Tuesday PRN issued a press release titled ‘7-Eleven® TV Taps Premier Retail Networks (PRN) as Exclusive Ad Sales Representative‘ – something which is misleading (or disingenuous at best) unless you know all the details… First, let’s look at the facts:- DDN (who appointed PRN, NOT 7-Eleven) were formally notified of contract violation by 7-Eleven […]

enVu Gets A New CEO

Tuesday, August 28th, 2012

Adrian J Cotterill, Editor-in-Chief

Hard to believe that we first wrote about a new North American network called enVu almost two years ago to the day (see our story 26th August 2010 here) Anyway, news just in is that in the next couple of weeks they are about to announce a new CEO and that super nice guy Jimmy […]

Is The UK Ready For JukeBox Media?

Tuesday, August 28th, 2012

Adrian J Cotterill, Editor-in-Chief

The folks over at MOOH Group Ltd. keep innovating and their latest foray into the digital out of home world is an interesting partnership with NSM Music (a UK Manufacturer of Audio and Video Jukeboxes). With almost 6,000 units across the UK and Ireland and screen sizes ranging from 19″ in landscape and 30″ in […]

Carla Pall Joins Zoom Media UK

Tuesday, August 28th, 2012

Adrian J Cotterill, Editor-in-Chief

Perhaps Alex Peacock has finally learnt how to check CVs as we see that Carla Pall has just joined Zoom Media UK as Business Development Manager. Carla is well connected in the outdoor world but hasn’t worked in OOH for a couple of years now, she was Trading and Specialist Group Head at Taxi Media […]

Pearl Media Gets Into The Fashion Business

Tuesday, August 28th, 2012

Gail Chiasson, North American Editor

While we’ve seen Pearl Media do some interesting interactive storefronts and large format outdoor campaigns, the company’s recent activity at the MAGIC Marketplace convention in Las Vegas was certainly something different in terms of its 3D projection experiences. Pearl Media and Pearl Media Productions launched a 3D projection on mannequins for Lil Wayne’s TRUKFIT apparel […]

DSE In 2011 ‘Fastest 50’ By Trade Show Executive Magazine

Tuesday, August 28th, 2012

Gail Chiasson, North American Editor

Digital Signage Expo, the world’s largest and longest running international tradeshow and conference dedicated to digital signage, interactive technology and digital out-of-home networks, has just been named one of Trade Show Executive magazine’s 2011 Fastest 50. This award recognizes the 50 fastest-growing trade shows in North America, based on total net square footage of exhibit […]

Symon Communications Announces More Senior Additions

Tuesday, August 28th, 2012

Gail Chiasson, North American Editor

On top of Chuck Gose’s appointment as Global Practice Leader of Employee Transformation which we announced last week (albeit that we were told a slightly different title) at Symon Communications, the Plano, Texas-based provider of visual communication and digital signage solutions has announced two other leadership positions to further strengthen and enhance the company’s continued […]

TV Ad Campaigns Fail To Reach Audiences

Monday, August 27th, 2012

Adrian J Cotterill, Editor-in-Chief

Interesting article in Monday’s Financial Times entitled ‘TV ad campaigns fail to reach audiences‘. We quote “Nationwide US television advertising campaigns are failing to reach a large portion of their target audiences, according to new research based on TV viewing data”. Well worth a read here.

Chris Corvetti Re-Joins Zoom Media Inc.

Monday, August 27th, 2012

Adrian J Cotterill, Editor-in-Chief

Zoom Media Inc. has announced the return of Chris Corvetti as Sales Director of Ontario and Western Canada. Corvetti will be responsible for Zoom Media’s advertising revenue and Media Integration for Ontario and Western Canada. Chris first joined Zoom Media in 2004 as an account executive and was promoted to sales manager in 2007. Chris […]

digiSIGN2012, Seoul, Korea @led_digisign

Monday, August 27th, 2012

Adrian J Cotterill, Editor-in-Chief

The 3rd Digital Signage & KIOSK Show which is co-located with the ‘LED/OLED Application & Technology Show’ and ‘The 20th Korea International Sign & Design Show’ takes place in Seoul, Korea 22nd to 25th November 2012.