Archive for March, 2014

CEO Spotlight: George Burciaga, @Elevate_Digital, Chicago

Friday, March 28th, 2014

Gail Chiasson, North American Editor

This month, we welcome George Burciaga, CEO, elevate DIGITAL, Chicago. When we talked at #dse2014, you said that you felt that you had the most comprehensive platform on the market. There are other companies that offer full turnkey systems. What makes your offer different? elevate DIGITAL is the only fully turn-key interactive platform. The key […]

Transforming Out Of Home (Next Up Vienna)

Friday, March 28th, 2014

Russ Curry, Ministry of New Media

The 4A’s Transformation: The Idea Effect in Los Angeles† was the place to be March 16 to March 19 for agency and advertising leaders and one of the best received presentations was ‘Transforming Out Of Home‘ by Zoom Media’s Chairman and Chief Coaching Officer François de Gaspé Beaubien. It was so good in fact that […]

Outdoor Can Change The World

Friday, March 28th, 2014

Russ Curry, Ministry of New Media

In London, on Monday 31st March 2014 at 16.00 we note that Posterscope and panellists are discussing their views on how data, real-time, hyper-local and technology are revolutionising creativity and effectiveness in out of home. The session, entitled ‘OUTDOOR CAN CHANGE THE WORLD’ takes place in the News Room Studio B, BAFTA, 197 Piccadilly W1J […]

Offline is the New Online Says @TheGrok

Friday, March 28th, 2014

Adrian J Cotterill, Editor-in-Chief

Scala’s Americas Partner Conference will focus heavily on retail this year and it’s no secret why: “The retail sector will make up approximately 42 percent of total digital signage displays revenue from 2013 to 2017,” forecasts IHS. Scala have invited thought leader Bryan Eisenberg to speak to their Scala Certified Partners about future trends connecting […]

Frontier Field Welcomes New Daktronics LED Video Display

Thursday, March 27th, 2014

Gail Chiasson, North American Editor

Frontier Field, home to the minor league baseball’s Rochester Red Wings, will upgrade to a new LED video display designed and manufactured by Daktronics, with installation in Spring, 2014, in Rochester, N.Y. “We strive to make sure that our fans have a great experience whenever they visit Frontier Field and the addition of our new […]

Interactive London Bus Stop

Wednesday, March 26th, 2014

Maddie Cotterill

Transport for London (TfL) has partnered with Clear Channel UK to trial a real-time mapping tool at a Regent Street bus stop. The new mapping tool – the first of its kind to operate in a UK bus shelter – was developed and funded by Clear Channel to coincide with the Year of the Bus […]

A Vote of No Confidence at the Top of @DPAAorg

Wednesday, March 26th, 2014

Adrian J Cotterill, Editor-in-Chief

This week, DPAA Board Members will have received an email “A vote of no confidence in Barry Frey” ahead of their board meeting. Watch this space.

oOh! Media Wins Qantas Premium Lounge Media Contract

Wednesday, March 26th, 2014

Maddie Cotterill

oOh! Media, has entered a joint partnership with Qantas to deliver advertising and marketing solutions in key domestic Qantas Club and Business Lounges around Australia. This expands on the relationship the two companies enjoy, which saw oOh! invest significantly to deliver world-class digital advertising within the Qantas domestic terminals in Australia . Under the new […]

Cinema Advertising Council Reports Record Ad Spending In 2013

Wednesday, March 26th, 2014

Gail Chiasson, North American Editor

The Cinema Advertising Council (CAC), a U.S. national non-profit trade association, held its annual meeting at CinemaCon today, Mar. 26/14, at which the CAC announced record cinema advertising industry revenues in 2013 – up 6.5% to $677,957,000 compared to $636,404,000 in 2012, markingthe fourth consecutive year of $600 million or higher. CAC membership also gathered […]

RMG Airline Media Network Expands In Asia With OnAir

Wednesday, March 26th, 2014

Gail Chiasson, North American Editor

RMG Networks, Dallas-based provider of Digital Out-of-Home media and digital signage solutions technology, has partnered with global inflight connectivity provider OnAir and now offers sponsorships of Wi-Fi on aircrafts equipped with the OnAir connectivity solution. This exclusive partnership marks RMG’s expansion of its Airline Network in Asia and expands the RMG NETWORKS media offering on […]