You know how we like to tell the world about brands using digital out of home. Adspace Digital Mall Network are one of our most favourite networks as they are so good at keeping us in the loop. Here we see them working with natural cosmetic brand, Origins™ for a nationwide Earth Day campaign.
During April, Origins will support Earth Day with a 15-second spot promoting its popular A Perfect World™ line on Adspace’s 1,400 Smart Screens in 105 malls across the US.
Trenesa Stanford Danuser, Vice President, Global Communications and Strategic Alliances, Origins. told us “After working with Adspace this past holiday season, it made sense to promote our commitment to the earth with a creative and fun campaign that would be seen by millions of shoppers”
The springtime campaign promotes the Origins Earth Initiative where the company will plant a tree for each ‘A Perfect World Antioxidant Moisturizer with White Tea’ sold (the program will help plant thousands of trees around the world to create new forests, as well as refurbish existing forests in need we are told).
William Ketcham, Executive Vice President, Chief Marketing Officer, Adspace Networks told us “Our network’s ability to reach a mass audience of women in a buying frame of mind is unmatched,”
He added “We are excited to be working with Origins on a campaign that links environmental responsibility to the purchase of such a great product.”