IntuiLab And Quividi Partner To Bring Demographics To Interactive Digital Signage
Gail Chiasson, North American Editor
IntuiLab, provider of IntuiFace interactive experience creation platform, and Quividi, automated audience measurement company have announced the availability of a joint solution that collects and blends the biometric characteristics, on-screen selections and location-based information of a visitor using a touch screen.
In other words, this is a solution that automatically collects, blends, calculates and reacts to demographic and engagement statistics, on-screen selections and location-based information of a visitor using a touch screen.
This contextual, real-time understanding of demographic preferences and customer engagement should lead to more context-sensitive designs and replace guesswork with data-based optimization of design effectiveness and content relevance in interactive digital signage deployments.
This solution delivers two key benefits:
- The ability to automatically adapt content – in real-time – to the demographics of the audience. For example, using gender detection to determine which clothing line to promote;
- Deep, statistics-based insight about users and their biases. For example, identifying the preferences – based on onscreen selections – of different genders, ages, location and other user and environmental factors.
The two companies consider that the contextual, location-specific, real-time understanding of demographic preferences and content effectiveness is a game-changer for digital signage owners. With this insight comes a deep understanding of what does and does not resonate with a target audience, eliminating guesswork. They call it ‘the holy grail of signage deployments’.
Built from the ground-up with multi-touch capabilities at its core, the IntuiFace platform enables businesses to create engaging, highly interactive experiences, without coding, that can be deployed within minutes on any touch-enabled display. These touch-first experiences can incorporate a wide variety of media formats, an open connection to cloud-based data and APIs (including the Internet of Things), a broad range of expressive capability, a powerful trigger/action mechanism and all of the core capabilities necessary for successful signage deployments, including analytics. By its very nature, touch-first experiences enable detailed data collection about user preferences and signage effectiveness – the unattainable dream for traditional, passive signage.
IntuiFace now interfaces out of the box with Quividi’s proprietary face detection and analysis technology, enabling the creation of smart, adaptive, data-rich digital signs. Quividi’s ability to count signage viewers, accurately measure their dwell and attention times, estimate their gender and age ranges, and measure distance and position from the display enables IntuiFace – thanks to its trigger/action mechanism – to dynamically adapt the signage in response. And with the correlation of video analytics with usage statistics generated by the on-screen activities of visitors, retailers gain actionable, data-based insight to the effectiveness of their content.
The joint solution enables any organization to quickly build and deploy interactive experiences that can not only collect a visitor’s real interactions (such as most/least popular product/service ‘touched’) correlated with geographic location and other environmental information, but also collect that visitor’s demographics and behavior (such as gender/age, headcount, time in front of the screen, etc.) using a simple webcam.
And since this anonymously collected data is blended and correlated using timestamps and then made easily accessible via the cloud through Excel or any 3rd party data mining solution, it is highly actionable.
This allows advertisers/agencies/creatives to, for example:
- Adjust and target content (messaging, products displayed, graphics, etc.) in real time to make signage more relevant and engaging for a given location;
- Better anticipate content and aesthetics for new signage;
- Test content – eg. via A/B testing – in a live environment with immediate feedback, broken down by demographics;
- Deliver rich campaign reports that measure each step of the engagement process, from awareness to attention to engagement to call to action.
“We are very pleased to bring additional value both to IntuiFace’s users as well as to our customers who can now expand their Quividi infrastructure to get to the next level of viewer experience and behavior analysis though the use of touch-based interactive content,” says Olivier Duizabo, CEO, Quividi. “IntuiFace offers the unique possibility to take advantage of all elements of the live audience description that the Quividi solution delivers. Creative agencies can now imagine and easily deliver truly personal experiences.”
Speaking on the integration of the Quividi’s anonymous face detection technology lending tremendous additional value to IntuiFace’s execution engine and analytic capabilities, Vincent Encontre, CEO, IntuiLab, says, “Far beyond standard Web analytics, this combination – unique on the market – enables customers of both solutions to get access to the kind of information that was out of reach until now for digital signage deployments, answering retailers’ ages-old prayer for personalized experiences and actionable insight.”
The integration is free. Existing IntuiFace and Quividi customers can evaluate immediately while those new to IntuiFace and/or Quividi can evaluate the combined solution by ownloading a free, time-unlimited version of IntuiFace – available on its web site and requesting a one-month Quividi demo at its web site.
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