Spire Capital Invests in @VectorMedia

Maddie Cotterill

Spire Capital, a New York based private equity firm specializing in investments in the media and communications, business services, information services and education sectors, this week announced its investment in Vector Media.

Vector Media, headquartered in New York, NY, provides its clients with impactful and meaningful brand interactions through its unique platform of double decker transit spectaculars, airport shuttles, custom-route vehicles, street furniture, taxi media, digital advertising, bulletins, building wraps, printed publications and its rapidly expanding experiential marketing division.

Vector’s current national footprint includes over 16 of the most highly sought after U.S. DMAs, including New York City, Los Angeles, Chicago, San Francisco, Philadelphia, Miami, Dallas, Boston, Houston, Washington DC, Austin, San Diego, San Antonio, Atlanta, and Las Vegas. Additionally, Vector’s network includes custom-route opportunities for Large Format Transit Spectaculars in nearly every city in the United States and Canada.

Bill Schwartz, Vector’s founder and an industry veteran with over thirty years of experience in Out-of-Home media said “Spire brings a wealth of experience and a proven track record of successfully fueling rapid growth in the media sector”.

Andy Armstrong, one of Spire’s general partners, will be Chairman of Vector’s Board of Directors. Anthony Cassano, Principal at Spire Capital and Kerri McNicholas, Vice President at Spire Capital, will also join Vector’s Board.

Chairman Andy Armstrong said “We are excited to partner with Founder Bill Schwartz and his team as they have built a unique OOH advertising platform with national scale that provides turnkey, one of a kind, large format spectacular campaigns for some of the best brands and agencies in the world.”

Peter J Solomon Company acted as the exclusive sell-side advisor to Vector, working closely with Vector’s management team and shareholders throughout the investment process and Mark Boidman, Managing Director at Peter J Solomon Company told us “In a world where the average person is bombarded by more than 5,000 messages a day, Vector Media’s unique Out-of-Home media platform stands out in a way that is unparalleled,” commented “It’s always on, and cannot be turned off or skipped, resulting in a media channel that is now an essential part of the marketing mix.”

Vector Media was founded in 1998. The company’s current inventory of over 20,000 Out-of-Home faces includes bulletins, street furniture and over 6,000 transit advertising faces, including double decker buses, airport shuttles, custom route coach vehicles, trolleys, jitneys and taxis. Vector Media maintains the only double-decker advertising network in North America, which includes inventory in New York, Chicago, Los Angeles, Las Vegas, Philadelphia, San Francisco, Boston, Washington, DC, Houston, Miami, San Diego, San Antonio, Phoenix, Austin and Dallas. Vector’s rapidly growing experiential division, VM2, integrates its out-of-home assets with dynamic brand experiences and its publishing arm produces two of the top travel and lifestyle magazines in New York.

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