Pikasso Acquires Large Format Highway Locations From Parapub

Russ Curry, Ministry of New Media

Pikasso has acquired the assets of Parapub consisting on two Walls, Nahr El Mott and Zalka, and six Large Format Rooftops, all of them located on the most trafficked highway of Greater Beirut from Nahr El Mott to Antelias.

Antonio Vincenti, Chairman and CEO of Pikasso, told us “We are delighted to have reached this agreement with Parapub, whose founder Tony Nassar is a veteran of the OOH scene. We shall have at heart to continue on his path in a respectful spirit, while being open to the opportunities offered by new technologies.”

The addition of these eight prime locations will bring, thanks to their concentration on a stretch of highway of just 3.3 km, an added value to the collection of Pikasso Large Format Classic locations.

Tony Nassar, Chairman and CEO of Parapub, said: “We are also delighted to have concluded this agreement with Pikasso, one of the Leaders of Outdoor Media in Lebanon and the Mena Region. We would like to take the opportunity to express our gratitude towards our faithful clients, Advertising Agencies, and Media Buyers, for their trust in our company over the past 27 years. We wish Pikasso and its professional team all the luck and success in their future endeavor.”

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