Tremor Video DSP, a leading programmatic video platform, last week announced the expansion of the company’s premium supply formats with outstream and digital out-of-home video. We are told that the new offerings were developed in order to meet the increased demand from video advertisers looking to grow their reach in highly engaging environments.
Jay Baum, Head of Global Partnerships, Tremor Video DSP told us “The less-intrusive nature of these ads, along with their expanded reach and contextual relevance, makes them far more valuable for brands and advertisers. Having your video viewed in premium environments enables further engagement with consumers who are more likely to be receptive to your brand.”
One of the first DOOH platforms to launch for Tremor clients is GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers.
David Kovall, VP of Digital Partnerships, GSTV said “Advanced targeting and standard ad tracking have become increasingly critical for brands and advertisers who want to reach on-the-go, spending consumers. We are excited to be able to provide Tremor Video DSP clients access to our premium video supply, and allow them to deliver engaging and relevant messages to consumers at the right moment.”
Tremor Video DSP continues to provide video advertisers with further scale and reach in premium environments through strategic partnerships with innovative supply companies.