Pylon One Announces Multiverse Analytics

Andrew Neale

Pylon One has created a new brand, namely Multiverse Analytics which brings together products that enable event companies to analyse, track and measure their brand activation results.

Over the past for years, they tell us that they have witnessed a growing demand from experiential agencies to be able measure, return on investment. Multiverse Analytics will provide marketers with a single point of reference, containing all recorded metrics which will further drive audience engagement.

They want to understand more about visitor journeys and how they can make them far more effective for both visitors and stakeholders alike. When the journey is understood, one can figure out how to maximise time spent at an exhibition/conference/retail environment and then, really start drilling down into what the metrics are saying.

Mike Lang, Pylon One, Sales and Marketing Director, “Connectivity solutions remains at the core of Pylon One and we will continue to provide our globally renowned wired and Wi-Fi communication services. Over the past 4 years we have seen a growth in the uptake of our event analytics products and services and have decided to bring this area under the Multiverse Analytics brand. The event market is an obvious choice for our solutions as we have many exisiting relationships with some of the largest event and experiential agencies around the world. We also see huge growth opportunities in both Retail and Corporate markets, with pilots already being run. This is an exciting phase in our growth”

Multiverse Analytics is the home to the following products; PeopleCounting, FootFall, DemoGraphics and KloudDisplay.

  • PeopleCounting: You can count on us to deliver accurate PeopleCounting combined with powerful intelligence. Our devices represent the latest technology in video analytics. They integrate data capture and intelligence into one device, providing a common platform for the collection of a wide range of customer behavioural data. Data is captured and analysed on-board a single video analytics appliance
  • FootFall. FootFall Analytics has been in our portfolio for four years and we know from all clients that have used it and indeed continue to use it, that they are constantly striving to deliver better experiences and to increase their clients brand activation and engagement with their target audience
    Consider, that on average 80% of people attending events, leave their Wi-Fi enabled on their mobile devices at all times, this provides a very large sample size. Utilising our strategically located smart sensors, we determine an “engaged” parameter. We then simply detect the Wi-Fi probes broadcast from their smart device.
  • DemoGraphics. Using current IP camera technology, Demographics captures facial expression and in Nanoseconds, transforms the data in to an anonymised, vectorised data string. This is then processed against a leading recognition engine to return probability data, allowing for accurate capture and reporting of “Unique” vectors. The entry level offering provides metrics such as age, gender, emotion with additional labels being applied for facial hair or glasses were being worn. All of the processing is instantaneous and takes place in the cloud. Having all of this real-time data at your fingertips means that the content of your activation can be matched exactly to the demographic of the attendees, triggering a change of lighting, sound as well as displayed media content, to ensure a truly immersive and interactive brand activation /keynote!
  • KloudDisplay. Harnessing our data analytics and artificial intelligence from either of our FootFall or DemoGraphics products, enables brand activation to go another level and captivate the audience with powerful digital signage! With our KloudDisplay as an addition, you have the ability to optimise adverts /messaging, as an on-demand experience, interacting with your customers at a given point at your event or brand activation.

Since its inception in 2001, Pylon One has evolved from being primarily a video company to an organisation at the forefront of delivering innovative, robust communications services to major events and conferences across the globe.

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