Coca-Cola Vending Machine

Adrian J Cotterill, Editor-in-Chief

Remember the Coca-Cola vending machine that did not work, the one that Manolo Almagro had so much fun with back at DSE earlier this year?

Well here’s a polished marketing clip of it working properly…

Anyway hats off to Lawrence Dvorchik, General Manager of The Digital Signage Show who has persuaded Keith Berman, Senior Marketing Manager, Strategic Partnerships Marketing Group, Coca-Cola to be the Keynote Speaker on November 11, 2009 at his event in New York on November 11, 2009 at 9:00 am at the Jacob Javits Convention Center.

Keith’s session is titled “How the Coca-Cola Company Transforms Simple Transaction into Brand Interaction” and is just the sort of brand and presentation these events need.

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