Midwich has acquired SF Marketing Inc. a value-added distributor of AV technologies to the Canadian market.
Based in Montreal, SF Marketing Inc. was founded by Sol Fleising in 1978 and has grown to become one of the leading specialist AV distributors in Canada. With a strong heritage in the solution-driven professional audio market, the business operates with high-end market leading brands such as Shure, QSC, and Pioneer DJ.
In recent years the Company has expanded its technology offering, and now provides brands such as Blackmagic Design, BirdDog, Visionary Solutions, Christie and Sony for the professional video and broadcast markets.
Sol has remained active in the business since its inception and in 2014 handed over the reins of the day-to-day operations to Randal Tucker as President. Randal, along with the existing leadership team, will remain with the business to lead the Company’s ongoing development and Sol will continue to consult on behalf of the Company for a period following completion.
At the core of SFM’s distribution offering has always been a focus on providing high levels of customer service and support, particularly through its Technical Application Group. This internal team supports customers with a broad suite of pre and post-sale services including, amongst other things acoustic modelling, CAD design and drawing support, network review and pre-qualification as well as training courses.