E! American cable television and direct broadcast satellite network is using Clear Channel‘s digital screens for a eight-week campaign to plug its weeknight ‘E! News’ with breaking news alerts that are updated throughout the day from a centralized digital network.
Using 125 billboards in nine of the top 20 markets, including Chicago, Cleveland, Dallas Los Angeles, and Philadelphia, the screens feature ‘E! News’ hosts Giuliana Rancic and Ryan Seacrest, with headlines and dates inserted to keep the content fresh.
E! Entertainment is looking at the ability to change headlines as breaking news happens as a way to see how it can drive traffic.