McDonald’s Fireside Chat @DPAAglobal Summit

Adrian J Cotterill, Editor-in-Chief

To kick off this year’s Global Summit, the DPAA is proudly presenting a captivating Fireside Chat featuring Tariq Hassan, Chief Marketing & Customer Experience Officer for McDonald’s, in conversation with DPAA CEO, Barry Frey.

Together, they will delve deep into the four cultural drivers that underpin McDonald’s philosophy on connecting with their customers, also known as their fans.

Discover how these drivers not only define McDonald’s approach but also influence their media choices, fan engagement strategies, and their remarkable leadership in the industry. This dialogue promises to spark new ideas and insights that will resonate with marketers, advertisers, and media enthusiasts alike. Don’t miss out on this opportunity to be part of the conversation that’s shaping the future of media.

You can catch this session, plus Pepsi, Google, Mastercard, Esprit and more at the DPAA Global Summit – Omnivideo which is part of Out of Home New York taking place from October 9 to 13. The Summit is a full day of learning, exploring new technologies and networking. The event includes breakfast, coffee break, lunch and an end of day cocktail reception.

The week will be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.

A DSF Regional Mixer, the DPAA VIP Newsmaker Dinner, the DPAA Global Summit, the Sony Professional Display Solutions Roadshow, SOLOMON Cocktails, OAAA Cocktails, XUSC Jazz & Cocktails, a Walk and Talk’ Coffee event at David Geffen Hall, a Daktronics NYC Partner Appreciation Reception, a Planar Virtual Production Studio Open House & Demo, Planar Emerging Trends in Education Luncheon, a Planar Showroom Open House & Happy Hour, the Brand Experience Lab’s Future of Digital Out-of-Home Advertising event and a leading Hologram provider open house are just some of the other events that are already scheduled to take place that week.

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