Digicom, the UK’s only independent digital out of home sales house, this week announces that it has recruited Meka Davies to the position of Account Director.
Meka will report to Digicom Managing Director of Sales & Marketing Christ Forrester, who told us “With her wealth of press experience Meka brings an important new dimension to Digicom’s Sales team. She will enable press advertisers to understand the value of Digicom’s place-based digital out of home solutions for their brands, and open up new revenue streams for us through this.”
Meka joins Digicom from TRMG, where she was Advertising Manager, responsible for identification of prospects and conversion into revenue, as well as building revenue generation from existing long-term clients.
Prior to TRMG, Meka spent eight years at the Mail on Sunday, joining as a sales executive working on agencies, then moving to become Client Retail Manager. In the latter role she was responsible for devising and developing creative solutions for clients within specific market sectors across The Mail on Sunday, You Magazine, Live, Financial Mail and Property.
Meka joined the Mail on Sunday after two years working in out of home media at Clear Channel, before which she sold across IPC Media’s Home Interest titles, such as Homes and Gardens. She started her media career in press working at a number of publishers on titles including Cosmopolitan (South Africa) and Zest Health & Beauty.