Are McDonalds UK Trying Again?

Adrian J Cotterill, Editor-in-Chief

We have noticed new screens in a couple of central McDonald restaurants in London and wonder whether they are maybe trying again with a digital signage / video based music network?

Imagesound of course supply audio music only to a 1000+ restaurants in the UK and Kaleidovision / Brightspace Media won the trial contract during McDonald’s now aborted ‘plan to win’ campaign several years ago but the original 10 venues in that rollout are now down to 4 or 5 (as franchises change hands and equipment breaks down and is not replaced).

Could we be on for a big network rollout? It’s time that someone other than LibriumTV (in the Netherlands) did a good McDonalds rollout.

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