Mocopay Gains Two Clients And A Nomination

Gail Chiasson, North American Editor

Denver, Colorado-based Mocapay is busy these days with relationships with two new clients, as well as getting ready to present its winning strategies as a finalist for the Red Herring North America 100 awards.

Mocopay is continuing to expand its mobile suite through a new strategic relationship with Green Mill Restaurants, a Midwest casual dining restaurant franchise. Through this, Green Mill will leverage Mocapay’s mobile suite to offer customers a mobile experience complete with secure mobile payments and mobile offers. The company will mobile-enable its gift and loyalty program as well as integrate mobile marketing.

Mocapay’s unique Software-as-a-Service mobile platform offers Green Mill a complete mobile suite – mMarketing, mLoyalty, and mGift – to leverage the mobile channel and support its marketing and sales strategies. Green Mill will tap the Mocapay suite to provide its customers with targeted mobile campaigns as well as the industry’s only patented solution that provides secure mobile payments. Using the mobile suite Green Mill’s customers will be able to find the nearest Green Mill restaurant location, access their account balance and transaction history, reload their Green Mill account, accrue and redeem loyalty points and receive personalized and targeted SMS messages with exclusive offers.

“Mobile is becoming an integral part of our industry and is demonstrating positive results on customer decision making,” says Paul Dzubnar, CEO, Green Mill. “We chose Mocapay to mobilize the Green Mill brand because of its full featured mobile suite. With Mocapay, we can increase customer engagement by tapping into the mobile channel to support our marketing and sales initiatives and measure campaigns in real-time to see what is working in specific areas and among different demographics.”

With 28 restaurant locations throughout the Midwest, Green Mill has grown to be one of the most popular neighborhood restaurants and bars in the communities they serve. Green Mill’s Mug & Mill Clubs gives loyal customers access to a wide variety of members’-only benefits and privileges including free drinks, food discounts and more. To reflect the commitment to sustainable agriculture, Green Mill is pleased to offer choices from local farmers and ranchers.

Mocapay has also announced a strategic partnership with Postec Inc., a premier independent provider of custom point-of-sale solutions and award-winning support services. Merchants using Postec will be able to connect with their consumers in a completely new way. By using Mocapay’s mobile suite, merchants are able to launch mobile payments and deliver promotional offers before, during and after encounters in the store, allowing for ongoing engagement with their customer.

Sam Reynolds, executive vice president, Postec, says, “Point of sale equipment is a very serious investment for our clients, and the beauty of Mocapay’s solution is that it is based on Software-as-a-Service technology so it can be uploaded quickly and cost effectively to any existing point-of-sale system. More and more retailers are harnessing the mobile channel as an additional revenue stream to expand their brand and retain fickle customers.”

Postec will use Mocapay’s mobile suite – mMarketing, mLoyalty, and mGift – allowing its retail customers to leverage the mobile channel and support existing marketing and sales strategies. Merchants using Postec’s point-of sale equipment can leverage the Mocapay mobile suite to allow customers to find the nearest store location, pay using their mobile phone, view transaction history and check account balance, and reload their mobile accounts while on the go. Retailers will be able to send promotional messages and coupons nationally or regionally to customers or even to consumers at specific stores. Additionally, customers will be able to participate in mobile gifting, enabling people to send digital gifts from their mobile phones to friends and family.

Tapping a wide range of retailers from stadiums to resorts, Mocapay’s mobile suite will deliver a comprehensive mobile marketing solution for Postec’s customers that can be scaled up or down and tailored for individual retailer needs.

“Our partnership with Postec emphasizes our commitment to expanding our reach into the channel market and providing our partners with an end-to-end mobile suite for retailers of every size,” said Kevin Grieve, CEO, Mocapay.

Postec operates out of four regional offices in the south-eastern U.S. cities of Atlanta, Charlotte, Greenville, and Knoxville, delivering professional 24/7 service and support via a secure remote access network. Its customers span a range of segments including restaurants, stadiums and parks, hotel and lodging, resorts, and retail.

As for the Red Herring 100 nomination, the Red Herring editorial team selected the most innovative companies from a pool of hundreds from across North America. Finalists for the 2010 edition of the Red Herring 100 North America award are selected on both quantitative and qualitative criteria based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, web 2.0, software, hardware, biotech, and clean tech industries sent in their submissions to qualify for the award.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the ‘buzz’ and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.

“This year was especially difficult,”
says Alex Vieux, publisher and CEO of Red Herring. “Despite the global economic situation, there were many great companies producing really innovative and amazing products that we had a difficult time narrowing the pool and selecting the finalists.”

Following the presentations by the finalists other winning strategies at the Red Herring North America Conference in San Diego, June 22-24, 2010, the Top 100 winners will be announced at a special awards ceremony on June 24 at the event.

Red Herring is a global media company uniting the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology newsletters, and major events for technology leaders around the globe. lifetime value of a customer.

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