Proxama Acquires Hypertag

Adrian J Cotterill, Editor-in-Chief

Proxama, a mobile contactless payment technology provider, has just announced that it has acquired Hypertag. The Hypertag brand will be retained as will the senior management team and key staff who have transferred across.

Hypertag will be the Proximity Marketing division of Proxama and Jonathan Morgan Managing Director, and Co-Founder of Hypertag will remain with the business and report to Neil Garner who, as CEO of Proxama, holds overall responsibility for the group.

Proxama has an existing NFC (near field communications) marketing platform and has acquired Hypertag to provide a complete Proximity Marketing solution. This covers all handsets, and allows customers to benefit from the most experienced team in the market offering the highest service levels.

There are we believe lots of exciting updates coming soon but perhaps the biggest is that through the partnership with Proxama, Hypertag will add NFC (near field communications) technology to its proposition which will ensure they remain at the very cutting edge of Proximity Marketing (offering new mechanics around loyalty, coupons and mobile payments).

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