Scala and HP, Booth E23

Gail Chiasson, North American Editor

While we may have mentioned this before, we thought we’d point out that Scala’s new QuickStart Service and HP SignagePlayer are together showing their innovative player setup at #screenmediaexpo today and tomorrow.

HP SignagePlayer offers a break-through in ease of use and the new QuickStart service offers a ‘zero-configuration’ scheme, allowing even entry-level users a way to set up and manage a Scala digital signage network with ease. The joint HP/Scala solution features a locked-down Microsoft Windows Embedded operating system and a preconfigured Scala Player for outstanding performance and reliability.

Also, Scala will showcase will showcase a number of features of our next generation software — Release 6 — which will be shipping this summer. Release 6 is a significant update that builds on the current Scala platform of Designer, Content Manager and Player. See our May 4/11 article.)

Scala will also be giving a live demo of how the measurement capabilities of Intel AIM Suite (Audience Impression Metrics) has been integrated with Scala Ad Manager advertising management software. Experience a live demo at the Scala stand.

On an interactive wall, visitors can browse through various videos of Scala projects ranging from Way Finding and Corporate Communications to Digital Menu Boards, Brand Messaging and Third Party Advertising. The audio at the stand will be provided by Parametric Sound Partner Audionation-UK Ltd. And there’s lots more.

And if you stop by, let them scan your badge for a chance to win one of four HP Palm Pre 2 smartphones.

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