We haven’t written about these horrible three-foot iCan pods based on LED technology (Tri-colour LED’s are rotated to create virtual pixels, which creates a full colour cylindrical screen 300mm in diameter by 500mm high) for sometime now – mainly because (not even at events) have we seen any in the real world and the much touted Daily Mail newspaper network never came to anything at all (see our story from way back in February 2008 here`).
This ‘ican’ unit was strobing away in high brightness on the counter next to where a large queue forms every Saturday morning for newspapers, lottery tickets etc. in the Martin McColls Newsagent on Rayleigh Street in Essex, UK.
The public verdict on the unit was probably best summed up by the small boy and his mother who were over heard to say “Wow! Look at that mummy!”…
To which the mother replied “I can’t dear, it hurts my eyes”.