Digital Signage For Dummies
Adrian J Cotterill, Editor-in-Chief
Well it had to happen, the famous John Wiley & Sons Inc. series of ‘for dummies‘ books will soon be more complete with a tome on digital signage.
It’s more likely to be called ‘Digital Signs and Displays‘ (or something similar) but it will be hitting the bookshops for Christmas.
October 28th, 2011 at 18:08 @797
Dummies is not quite the word that this book would be most appropriate for some of the personalities in this industry! 🙂
Will it start with how to use Powerpoint for the most impact?
Next in the series…..Content for dummies?
October 28th, 2011 at 18:16 @803
Wonder which digital signage soothsayer’s behind that then.
If it can cogently guide an end user customer to develop a digital signage network, then I’m out of a job.
So, do I retrain or buy every copy?
Perhaps it’s time for a proper book review, DailyDOOH?
October 28th, 2011 at 20:07 @880
You are mistaken Mr. Editor-in-chief. Not the first or last time you have made a faux pas. The book is called ‘idiots in digital signage’ and is written by a certain Mr F
October 31st, 2011 at 04:03 @210
It should be called Dummies don’t do DOOH, intelligent people do!