RMG Networks Announces Gogo In-flight Wi-Fi Partnership
Gail Chiasson, North American Editor
Brands can now reach travelers with engaging advertising both on the ground and in the air following RMG Networks new exclusive media sales partnership with Gogo, a pioneer in wireless in-flight digital entertainment solutions.
RMG currently has exclusive media partnerships with virtually every US airline and offers marketers access to digital video advertising opportunities across 100 airport executive lounges, over 110,000 in-flight seatback television screens, and now internet advertising in the sky on over 1,500 planes. Now, with this announcement, RMG Networks is the exclusive advertising sales representative for all media assets on the Gogo airline Wi-Fi media network.
As the largest provider of Wi-Fi on airplanes with industry leading technology, the Gogo inventory allows brands to activate customers and engage audiences with fully interactive, rich advertising in the air. Advertisers can now integrate all their in-flight advertising on the ground or in the air, using rich, in-flight video to drive audiences online.
The revolutionary Gogo Wi-Fi service and advertising opportunities are available on Delta Air Lines, United Airlines, American Airlines, Virgin America, AirTran Airways, and US Airways.
“RMG is a proven leader in the travel media space and in-flight Wi-Fi is the next logical step for engaging travelers with digital media,” says Garry McGuire, CEO of RMG Networks. “With the average flight time of more than two hours, passengers are looking to be engaged, and RMG’s Gogo media assets will provide just that.”
“The addition of Gogo’s in-flight digital assets to RMG’s media portfolio, provides an activation mechanism for brands to use in conjunction with the in-flight entertainment media that RMG currently offers,” says Chuck Strottman, RMG’s vice-president marketing. “RMG’s partnership with Gogo provides a single point of contact for brands that want to reach business decision makers and affluent consumers at the airport, on the plane, and in the air.”