Urban Media Launches TRANSIT

Chris Sheldrake

As rumoured earlier today, Urban Media are continuing to expand their signagelive network to include an additional 60 licences on top of the existing 100 licence network that they have already.

Unsurprisingly this makes Urban Media the LARGEST 3G / GPRS signagelive network in Europe

Urban Media company founder, Einar Schwaiger told us first “We are pleased to continue the good collaboration with Remote Media thru continuing using their great Digital Signage Software, Signagelive”

He added “Urban Media’s specialty is Digital Signage in moving locations, like taxicabs and coaches”

We believe that the reason for the increase in licenses is that they are just about to launch a brand new media channel in Norway, called TRANSIT.

This is digital advertising with national distribution – advertisers will reach out to the travellers on digital LCD screens on the Airport Express Coaches.

This new channel has a 60 / 40 split between editorial content and advertising.

Brands will be exposed across more than 150 screens in 14 cities, including the important and biggest cities in Norway: Oslo, Bergen, Trondheim and Stavanger.

The Airport Express Coaches has a high share of business travellers – an attractive target audience of course.

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