Are Scala the only ones at NRF?

Adrian J Cotterill, Editor-in-Chief

NRF starts in New York on Monday and runs 14th to 15th Jan 2008

Scala, Inc., a provider of end-to-end digital signage software, has announced participation in the NRF 97th Annual Convention & Expo to be held in New York, NY, January 14 – 15, 2008. Scala will be located in the Customer Experience Pavilion in booth #2669. The company will highlight its next-generation digital signage software platform, Scala InfoChannel.

Planar (Coolsign) told us a few months back that they would have a presence via Diversified Media Group (one of their network operations partners) but apart from them and Scala we don’t know of any other big players attending this (pretty serious) Retail event.

Both Scala and Planar seem to be ‘pushing the boat out’ this calendar year with shows. Brad Gleeson at Planar told us “We’ll be exhibiting at ISE in Amsterdam and I’ll be visiting the Screen show with the goal of determining whether we should add that to our schedule for the following year. Our big show of the year will be the Digital Signage Expo in February”.

Planar’s other (relevant) events this year seems to look like this…

  • January 29-31, 2008 Integrated Systems Europe 2008 Amsterdam, Netherlands #A88
  • April 14-17, 2008 National Association of Broadcasters (NAB) 2008 Las Vegas, NV, USA #SL9828
  • June 18-20, 2008 Infocomm 2008 Las Vegas, NV, USA #N6332

Scala’s event plans are even grander…

  • January 29-30, 2008 Out-of-Home Digital Media Content Strategies Conference Las Vegas, NV
  • February 5-6, 2008 Screen Expo London, UK
  • February 23-27, 2008 Euroshop Dusseldorf, Germany
  • February 27 – 28, 2008 Digital Signage Expo Las Vegas, NV
  • March 31 – April 3, 2008/td> Digital Signage 2008 Conference San Francisco, CA
  • April 1-3, 2008 Marketing at Retail POPAI Paris, France
  • May 6-8, 2008 Digital Signage Expo Essen, Germany
  • June 18 – 20, 2008 Infocomm08 Las Vegas, NV

3 Responses to “Are Scala the only ones at NRF?”

  1. A. Smith Says:

    There is a digital signage group in the Microsoft booth.

  2. Jordan Duke Says:

    I have Stratacache on my agenda in booth 1936 at NRF. If I recall, they also have a healthy trade show agenda.

  3. Unabashed Opportunist Says:

    Stratacache will be in booth 1936 at NRF.

    Stratacache is a software company serving the unique wide area network challenges of highly distributed enterprises. Stratacache licenses software directly and provides turnkey managed service solutions through partners like AT&T.

    OmniCast 3.0 ® reduces the time and network resources spend on data distribution by automating the process of scheduling and distributing content, software, and configuration files to existing web servers, caches, set top appliances, and desktops across the enterprise.

    ActiVia for Media 3.0® helps banks improve brand awareness, bolster sales lead generation, and advance sales enablement efforts by delivering targeted video messages to specific digital signs, in specific branches, at specific times-of-day with the click of a button.

    See for more information.

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