NCM Media Networks Upfront Event May 15

Gail Chiasson, North American Editor

We’re looking forward to attending the NCM Upfront this week in New York – that will be our first time attending the event, Ed.

logo National CineMediaNCM Media Networks, national cinema network reaching moviegoers on-screen, on-site, online and on-the-go, will host its second annual upfront luncheon presentation event May 15 at New York City’s AMC Loews Lincoln Square movie theater.

NCM Media Networks offers blockbuster opportunities for brands to reach over 700 million moviegoers a year. NCM is America’s number one network on weekends, consistently ranking higher than most TV and cable networks on Fridays and Saturdays. For advertisers, NCM’s FirstLook pre-show program is a video option that features the reach of broadcast and the highest levels of big screen engagement.

“Cinema rules the weekends when TV viewership is lowest,” says Cliff Marks, president of sales and marketing with NCM Media Networks. “With some of the best engagement, recall, and likeability in the media business, cinema is the one place where marketers know that their ads will be seen, providing the perfect complement to their traditional TV media plans.”

NCM’s Cliff Marks will be presenting at The DailyDOOH Investor Conference which is being held in New York 23rd to 24th October 2013.

One Response to “NCM Media Networks Upfront Event May 15”

  1. Connie Says:

    While a week of NCM advertising will very often outperform a single ad placed in virtually any popular tv programme, and cinema attendance does skew heavily toward the weekends, there are MANY many times the impressions available to buy each weekend on national television, and at a fraction of the cost per thousand. I’d have an easier time moving client tv money into cinema if they would focus on comparing to the top weekly tv programs, not watered down average network ratings or weekend ratings that they have absolutely no chance of competing or even complementing when the discussion comes to pricing efficiency…

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